VT & Tech Savvy Teams

tech savvy teams

We have teams worldwide representing Google, PlayStation, Dell, Lenovo and Facebook to name a few. Oculus and Peex are two great examples of how we getit right.

Oculus

Since their UK roll out in 2016 we have been providing in store demonstration teams for Oculus across John Lewis and Dixons stores Nationwide. The initial focus was on delivering the perfect demonstration in store to raise awareness and drive trial. Shortly after launch, we rolled out an experiential mall tour across UK shopping centres, raising brand awareness and driving purchase in the already up and running retailers. As the years went on and the Oculus product range grew, the focus shifted from awareness to pure sales and the targeting of a more defined audience. We implemented upskill training sessions, mystery shops, incentive programs and reporting and measurement tools to ensure our sales teams were closing on that all important sale. We continue to provide in store teams for Oculus to this day

PEEX

We have been working with PEEX since their launch in 2018. Peex is a wearable piece of tech that enhances the live music experience. You really have to experience it to believe it which means encouraging trial and getting the product in fans hands. We provide local teams worldwide to raise awareness and drive rental sales of the device across Elton John’s 3 year farewell tour. Whilst there is some pre-promotion ahead of each concert, fans are often learning about the product for the first time as they enter the arena. Sales are therefore heavily reliant on our teams enthusiasm and genuine passion for an enhanced live music experience. We cast a team of tech savvy music fans within each territory via TSEC (the global network we founded in 2013) and host interactive virtual training programmes devised to ensure the brand style guide is maintained globally and that product knowledge and enthusiasm remains seamless across markets. Nothing is lost in translation. We have grown with the brand, adapting team sizes, evolving our training methods and device distribution tactics to maximise numbers and drive results. Our ongoing partnership is testament to the results they have seen on site and they continue to work in true partnership with us to get their product into fans hands.

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Good time keeping, customer service and a great work ethic are characteristics we know to be important to our clients

National and international coverage for events from small expos to large Brand name exhibitions

Bespoke Staffing systems to carefully select the right staff with the right experience for your event

You're In Good Company

Kru Live announces strategic hires to support its ambitious growth plans

Kru Live has appointed Anthony Lees as Group Account Director. Based in the UK, Lees will report to Managing Director Sarah-Jane Benham. Lees, formally an Account Director at Pod Staffing, will lead a team of 17 within Kru’s Client Account

A transformational approach to journey tracking

The team at Kru Live have extended their sustainability efforts by developing an industry first journey tracking system that measures a staff members journey and mode of transport to and from their clients’ live events. The data produced from these

Staffing Agency of the Year 2022

We are delighted to announce that Kru Live won Staffing Agency of the Year at the Campaign Magazine UK Experience Awards. 2021 was nothing short of remarkable, our overarching objective in January was to still be in business in 2022, we went on

Fan Engagement - Staying Connected During Lock Down

Like many others, our industry has ground to a halt. It’s been hard watching our healthiest pipeline in our history evaporate into the pandemic ether. Although we have been forced apart our Kru family is very much together in spirit and our focus is

Introducing GG KRU™

GG KRU™ is a name we have given to our community of authentic gamers. It is a community which has grown organically over the years and is made up of gaming and /or e-sports fans and casual gamers who have all represented us across of a range of

We are Carbon Negative

For some time now Kru Live have been carbon negative as an agency team; we have been offsetting our emissions since 2014. We are now looking to build on this by implementing a carbon negative ‘climate consideration’ line on each of our clients’

Kru Payment Guarantee!

Thursday 8th February We are pleased to announce that Kru Live are the first and only UK agency that will pay our staff a goodwill gesture if we mess up! We are proud to say that in 13 years we can count on one hand the amount of times in a

Givergy Appoint Kru Live as their UK Staffing Partner in 3 Year Deal

Friday 20th October After a competitive three-way pitch process spanning four months, Givergy has awarded Kru Live, the Staffing and Entertainment agency, a three-year deal as their staffing partner in the UK. The agreement will see Kru Live

Kru Live Internship – My Summer with Kru

Friday 19th July Kru Live offer a very warm welcome to Millie Williams. Millie has joined Kru Live as a Staff Booker after a successful internship in the summer of 2012. Graduating with a 1st from Newcastle University, Kru Live couldn’t be more

IMG partner with UK Staffing Specialist Kru Live for their Robinson’s Wimbledon Team

Monday 3rd June IMG partner with UK Staffing Specialist Kru Live for their Robinson’s Wimbledon Team IMG Consulting, who manage Robinson’s partnership with the Wimbledon Championships, will work with KRU Live to bring the queue for the

Kru Live support G7 with their Global Music Tour Sponsor

Friday 30th May G7 Entertainment Marketing, based in Nashville and part of the Project Worldwide Group have teamed up with Kru Live Staffing to support their activation of Keds the US shoe brand. Keds has a multi-year licensing deal with Taylor

Badoit Express – The World’s First Picnic Restaurant

Wednesday 19th June Kru Live staffing continue to develop their relationship with Havas PR UK at Badoit’s pop-up event held in London’s prestigious Soho Square. Under the watchful eye of UK Brand Ambassador Maitre d Fred Sirieix, Badoit Express

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Kru have been really helpful in making our product demonstrations a success. They respond to last minute requests excellently and are always keeping me in the loop. Kru have been able to deliver excellent results and have made the training process really simple too

Sodastream

We have worked with the Kru team for over a year now with Oculus and I can honestly say that they are a key part of the team, they are always reliable, easy to get hold of at any time and never come to us with an issue that doesn’t have a solution. The campaign has been managed brilliantly with great staff and coverage from the field team. Not only do they manage and motivate staff well but also come to us with solutions in a professional and timely manner.

Jack Morton Worldwide

“We set Kru Live the very challenging task of delivering a range of ambassadors across a variety of projects, in 13 cities across the UK over a very busy and competitive 6 week event period, and we were very pleased with the results! The Kru Live team became the face of the DHL brand, so selection and training was paramount and we worked well together to make that happen. I was very impressed by the casting days, and the video entries were a really great way for us to be involved with selection which built a level of comfort early on in the process, and their systems made the on the day management much more efficient. Kru Live have become a trusted partner and we continue to collaborate and work with Kru Live on all our current and future events”.