VT & Tech Savvy Teams

tech savvy teams

We have teams worldwide representing Google, PlayStation, Dell, Lenovo and Facebook to name a few. Oculus and Peex are two great examples of how we getit right.

Oculus

Since their UK roll out in 2016 we have been providing in store demonstration teams for Oculus across John Lewis and Dixons stores Nationwide. The initial focus was on delivering the perfect demonstration in store to raise awareness and drive trial. Shortly after launch, we rolled out an experiential mall tour across UK shopping centres, raising brand awareness and driving purchase in the already up and running retailers. As the years went on and the Oculus product range grew, the focus shifted from awareness to pure sales and the targeting of a more defined audience. We implemented upskill training sessions, mystery shops, incentive programs and reporting and measurement tools to ensure our sales teams were closing on that all important sale. We continue to provide in store teams for Oculus to this day

PEEX

We have been working with PEEX since their launch in 2018. Peex is a wearable piece of tech that enhances the live music experience. You really have to experience it to believe it which means encouraging trial and getting the product in fans hands. We provide local teams worldwide to raise awareness and drive rental sales of the device across Elton John’s 3 year farewell tour. Whilst there is some pre-promotion ahead of each concert, fans are often learning about the product for the first time as they enter the arena. Sales are therefore heavily reliant on our teams enthusiasm and genuine passion for an enhanced live music experience. We cast a team of tech savvy music fans within each territory via TSEC (the global network we founded in 2013) and host interactive virtual training programmes devised to ensure the brand style guide is maintained globally and that product knowledge and enthusiasm remains seamless across markets. Nothing is lost in translation. We have grown with the brand, adapting team sizes, evolving our training methods and device distribution tactics to maximise numbers and drive results. Our ongoing partnership is testament to the results they have seen on site and they continue to work in true partnership with us to get their product into fans hands.

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Good time keeping, customer service and a great work ethic are characteristics we know to be important to our clients

National and international coverage for events from small expos to large Brand name exhibitions

Bespoke Staffing systems to carefully select the right staff with the right experience for your event

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Kru have been really helpful in making our product demonstrations a success. They respond to last minute requests excellently and are always keeping me in the loop. Kru have been able to deliver excellent results and have made the training process really simple too

Sodastream

We have worked with the Kru team for over a year now with Oculus and I can honestly say that they are a key part of the team, they are always reliable, easy to get hold of at any time and never come to us with an issue that doesn’t have a solution. The campaign has been managed brilliantly with great staff and coverage from the field team. Not only do they manage and motivate staff well but also come to us with solutions in a professional and timely manner.

Jack Morton Worldwide

“We set Kru Live the very challenging task of delivering a range of ambassadors across a variety of projects, in 13 cities across the UK over a very busy and competitive 6 week event period, and we were very pleased with the results! The Kru Live team became the face of the DHL brand, so selection and training was paramount and we worked well together to make that happen. I was very impressed by the casting days, and the video entries were a really great way for us to be involved with selection which built a level of comfort early on in the process, and their systems made the on the day management much more efficient. Kru Live have become a trusted partner and we continue to collaborate and work with Kru Live on all our current and future events”.