Authenticity is key

Our teams aim to create authentic and impactful experiences that resonate with the audience. Genuine passion for the brand and event is essential, whether it's gaming, music, food, fashion, or sport. Our ambassadors are fully brand-trained and can hold natural conversations with fans, enhancing their experience without the feeling of being sold to.

We recruit individuals with shared interests and a passion for the industry. Some of our previous events include: EGX, Taylor Swift's tour, Rugby World Cup, and the Olympics.

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Social Kru

Many of our ambassadors have an enviable number followers across their social channels. If you are looking for a team who can not only deliver onsite but can also amplify your event and engage your target audience by using their social influence, please get in touch and ask about our Social Kru.

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We will challenge your brief where required to get the best results for you and your brand

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Our teams are event savvy and understand wider campaign objectives

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We also provide freelance positions for our clients who require internal support in the build up to an event

You're In Good Company

The Kru Promise: what it means to our clients

At Kru Live, we're more than just a global staffing agency; we are your partner in success. Our commitment to delivering exceptional service and results is at the heart of everything we do, and that is why we created The Kru Promise. So, what does

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A Day in the Life: Anthony Lees, Group Account Director

What is your role in the business, and what are your main responsibilities? As Group Account Director, my role is to oversee the account management team and ensure the smooth running of all client accounts and activations. I work closely with all

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What does the Kru Live in-house, brand training look like?

At Kru Live, our in-house brand training is an integral part of our process to ensure top-notch performance and exceptional results at every activation. Even before we embark on the training journey, our meticulous recruitment process plays a

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The human touch: Why AI can never replace people in client engagement

Recently, our newsfeeds have been inundated with discussions and promotions about AI's intelligence and its potential to revolutionise various industries. Whether that is news articles highlighting AI breakthroughs or advertising campaigns

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A Day in the Life: Audrey Simmons, Head of Region

What is your role in the business, and what are your main responsibilities? In my role as Head of Region, I am responsible for the overall performance of the Asia Pacific region. This includes setting and delivering the regional strategy, managing

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What Makes a Global Staffing Agency Stand Out in 2023?

Finding the right talent for your campaign or activation is crucial. When it comes to executing a campaign, having the right staff on the ground can be make or break - and with so many agencies popping up across the country and internationally, we

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A Day in the Life: Sarah Porter, Client Relationship Director

What is your role in the business, and what are your main responsibilities? Client Relationship Director - that means I am responsible for building and maintaining strong relationships with our clients, understanding their needs and ensuring that

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Why We Hate the Term 'Promo Staff'

The term 'promo staff' has been widely used in the industry for years and continues to be used today and has acquired negative connotations. For us, it conjures images of disinterested staff members, clad in branded t-shirts, who lack knowledge

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The Kru Promise: What it means to our staff members

At Kru Live, our staff members are at the heart of everything we do. We believe in building strong relationships, providing exceptional support, and offering a working environment that values fairness and transparency. This is why we have the Kru

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Why Clients Move from In-House Teams to a Dedicated Staffing Agency

For smaller, one-off activations and campaigns, some brands choose to manage their event staffing requirements in-house. Working with your own team certainly has its benefits - naturally, they will know your brand values, story and product -

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How Kru Live uses technology to enhance the impact of events and activations

Technology plays a pivotal role in our lives - whether that is our personal lives - or at work. Businesses all over the world are leveraging the power of technology to enhance business operations and ensure the best possible outcomes for their

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Top 10 Personality Traits That Make a Perfect Brand Ambassador

When it comes to promoting a brand, having the right person to represent your business is crucial. A brand ambassador is the face and voice of the company, presenting its values and creating positive, memorable - unforgettable - experiences for

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Kru have been really helpful in making our product demonstrations a success. They respond to last minute requests excellently and are always keeping me in the loop. Kru have been able to deliver excellent results and have made the training process really simple too

Sodastream

We have worked with the Kru team for over a year now with Oculus and I can honestly say that they are a key part of the team, they are always reliable, easy to get hold of at any time and never come to us with an issue that doesn’t have a solution. The campaign has been managed brilliantly with great staff and coverage from the field team. Not only do they manage and motivate staff well but also come to us with solutions in a professional and timely manner.

Jack Morton Worldwide

“We set Kru Live the very challenging task of delivering a range of ambassadors across a variety of projects, in 13 cities across the UK over a very busy and competitive 6 week event period, and we were very pleased with the results! The Kru Live team became the face of the DHL brand, so selection and training was paramount and we worked well together to make that happen. I was very impressed by the casting days, and the video entries were a really great way for us to be involved with selection which built a level of comfort early on in the process, and their systems made the on the day management much more efficient. Kru Live have become a trusted partner and we continue to collaborate and work with Kru Live on all our current and future events”.

Bright Partnerships

  • The Cogs Awards For the People that make it Work Staffing Winner 2013
  • Event 100 Club
  • Field Marketing Award Brand Experience Award Gold Winner 2012
  • Field Marketing Award Brand Experience Award Gold winner 2015
  • Highly Commended - Staffing Agency of the Year 2019
  • Field Marketing Award Brand Experience Award Silver Winner 2013
  • Field Marketing Award Bronze winner 2013
  • The Drum UK Event Awards: Award Winner 2015
  • IVCA Live come Awards 2013 Winner
  • Event Awards Winner 2016
  • Event 100 Club 2013
  • Field Marketing Award Brand Experience Award Bronze winner 2014
  • The Cogs 2016 Awards Silver Winner

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Contact Us

Email Us

team@krulive.com

Follow us on social media

New Business Enquiries

sarahjane@krulive.com
0208 167 3200

We Operate Globally

hello@tsecollective.com

Staff Enquiries

0203 838 7272

Find Us

Working From_Southwark,
32 Blackfriars Road,
London,
SE1 9PB

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Kru Live HK Limited,
801-2 Tung Hip Commercial Building,
244-248 Des Voeux Road Central,
HONG KON

teamhk@krulive.com
+852 5202 2023
WhatsApp: Contact the HK team

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By ticking this box, you agree that we can store and use your data to communicate with you. We will never pass on your information to other organisations. You can review our privacy policy here.