How blending scientific precision with creative tactics can elevate your product sampling to drive engagement and sales.

Product sampling is more than just handing out freebies, it's a strategic endeavour that can yield significant benefits to your business when executed with precision and expertise. At Kru Live, we understand the complexities of sampling campaigns and offer comprehensive end-to-end campaign management services to ensure success.

Our approach to product sampling encompasses a blend of science and creativity, tailored to drive sales, foster brand advocacy, and enhance engagement with your target audience. From meticulous site planning to seamless logistics, fulfilment and execution; we cover every aspect of sampling campaigns with meticulous attention to detail.

Whether it's in-store activations, experiential events, PR drops, or guerrilla sampling initiatives, our team is equipped to deliver your brand message directly to consumers in a compelling and memorable way. We understand the importance of reaching the right audience at the right time and place, and we excel at crafting sampling experiences that resonate with your target demographic.

Central to our campaign management approach is our app, KruReportTM, which allows us to monitor, analyse, and provide live feedback during and after sampling campaigns. This real-time data enables us to make on-the-job adjustments, optimise performance, and maximise the impact of your brand activations. Kru ReportTM offers:

  • Real Time KPI Reporting: Track the performance of your campaigns in real-time against key performance indicators
     
  • Variable Monitoring: Understand how some variables (like the weather!) can significantly impact the performance of a campaign
     
  • Push Notifications: Need to get a key message to your team or make an immediate change to the campaign without being on site? No problem!
     
  • Brand Sentiment Measurement: Our app measures visitor satisfaction and intent to purchase (ITP), as well as net promoter score (NPS)
     
  • Image Upload and Actionable Feedback: Allowing for continuous improvement and refinement of campaigns


Furthermore, our sampling calculator, developed based on our extensive industry experience and key insights, empowers us to deliver fast, targeted results for your campaigns. By leveraging data-driven strategies and best practices, we ensure that every sampling initiative is strategically planned and executed to achieve your objectives effectively.

Whether you're launching a new product, promoting a special offer, or seeking to increase brand awareness, you can trust Kru Live to be your partner in planning and executing successful product sampling campaigns. With our expertise and dedication to excellence, we'll help you connect with consumers, drive conversions, and elevate your brand to new heights through the power of sampling.

  • Event 100 Club 2013
  • The Cogs Awards For the People that make it Work Staffing Winner 2013
  • The Cogs 2016 Awards Silver Winner
  • Event Awards Winner 2016
  • Field Marketing Award Brand Experience Award Bronze winner 2014
  • Field Marketing Award Brand Experience Award Gold Winner 2012
  • The Drum UK Event Awards: Award Winner 2015
  • Event 100 Club
  • Field Marketing Award Bronze winner 2013
  • Field Marketing Award Brand Experience Award Silver Winner 2013
  • IVCA Live come Awards 2013 Winner
  • Highly Commended - Staffing Agency of the Year 2019
  • Field Marketing Award Brand Experience Award Gold winner 2015

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sarahjane@krulive.com
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2 Leathermarket St,
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SE1 3HN

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Kru Live HK Limited,
801-2 Tung Hip Commercial Building,
244-248 Des Voeux Road Central,
HONG KONG

teamhk@krulive.com
+852 5202 2023
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By ticking this box, you agree that we can store and use your data to communicate with you. We will never pass on your information to other organisations. You can review our privacy policy here.