GG KRU™

GG KRU™ is the name we have given to our specialist gaming and e-sports focused teams, headed up by our in-house Gaming lead Louka Valley.  It’s a community which has grown organically over the years and is made up of gaming and /or e-sports fans and gamers who have represented us across of a range of activations for PlayStation, Minecraft, Oculus, Destiny, Fortnite and Fordzilla to name a few.  

Our clients utilise our pool of authentic gamers to support product testing, reviews, reserach and focus groups.  Most of our GG Kru™ stream and have micro influence within their own communities.

Below is summary of the 4 key areas we can assist with:

GG KRU™ GAMING LAB

An assessment centre which identifies skillset, knowledge and insight

GG KRU™ FOCUS

Seeding, reviewing, unboxing, research, product testing and focus groups

GG KRU™ STAFFING

Authentic teams engaging with your fans and brand followers live at your event

GG KRU™ FAN FEEDBACK

Providing valuable fan insight to measure fan satisfaction

Get in Touch
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Fan insight

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Increased fan satisfaction

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Unboxing, streaming and reviewing

You're In Good Company

Fan Engagement - Staying Connected During Lock Down

Like many others, our industry has ground to a halt. It’s been hard watching our healthiest pipeline in our history evaporate into the pandemic ether. Although we have been forced apart our Kru family is very much together in spirit and our focus is

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Introducing GG KRU™

GG KRU™ is a name we have given to our community of authentic gamers. It is a community which has grown organically over the years and is made up of gaming and /or e-sports fans and casual gamers who have all represented us across of a range of

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We are Carbon Negative

For some time now Kru Live have been carbon negative as an agency team; we have been offsetting our emissions since 2014. We are now looking to build on this by implementing a carbon negative ‘climate consideration’ line on each of our clients’

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Kru Payment Guarantee!

Thursday 8th February We are pleased to announce that Kru Live are the first and only UK agency that will pay our staff a goodwill gesture if we mess up! We are proud to say that in 13 years we can count on one hand the amount of times in a

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Givergy Appoint Kru Live as their UK Staffing Partner in 3 Year Deal

Friday 20th October After a competitive three-way pitch process spanning four months, Givergy has awarded Kru Live, the Staffing and Entertainment agency, a three-year deal as their staffing partner in the UK. The agreement will see Kru Live

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Kru Live Internship – My Summer with Kru

Friday 19th July Kru Live offer a very warm welcome to Millie Williams. Millie has joined Kru Live as a Staff Booker after a successful internship in the summer of 2012. Graduating with a 1st from Newcastle University, Kru Live couldn’t be more

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IMG partner with UK Staffing Specialist Kru Live for their Robinson’s Wimbledon Team

Monday 3rd June IMG partner with UK Staffing Specialist Kru Live for their Robinson’s Wimbledon Team IMG Consulting, who manage Robinson’s partnership with the Wimbledon Championships, will work with KRU Live to bring the queue for the

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Kru Live support G7 with their Global Music Tour Sponsor

Friday 30th May G7 Entertainment Marketing, based in Nashville and part of the Project Worldwide Group have teamed up with Kru Live Staffing to support their activation of Keds the US shoe brand. Keds has a multi-year licensing deal with Taylor

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Badoit Express – The World’s First Picnic Restaurant

Wednesday 19th June Kru Live staffing continue to develop their relationship with Havas PR UK at Badoit’s pop-up event held in London’s prestigious Soho Square. Under the watchful eye of UK Brand Ambassador Maitre d Fred Sirieix, Badoit Express

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Kru Live partner with MTV and Tezenis at the MTV EMA 2015

Wednesday 28th October Succeeding a spectacular show hosted by Nicki Minaj in Glasgow in November 2014, the 2015 MTV Europe Music Awards ceremony was held in Milan on October 25th. On this occasion, MTV partnered with Italian retailer Tezenis; main

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Prudential RideLondon- The UK’s biggest cycling event to date!

Monday 19th August Working alongside the organisers of Prudential RideLondon, KruTalent programmed over 20 acts to entertain the many thousands of participants who took part in the FreeCycle event over the weekend of the 3-4th August 2013. Covering

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Kru Live deliver #FeelWimbledon campaign for Jaguar

Friday 1st July As the 2016 Wimbledon Championship began this week, Drive Productions appoints Kru Live to launch Jaguar’s Feel Wimbledon campaign; an experiential campaign at London Waterloo Station. Using Virtual Reality technology to provide

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Kru have been really helpful in making our product demonstrations a success. They respond to last minute requests excellently and are always keeping me in the loop. Kru have been able to deliver excellent results and have made the training process really simple too

Sodastream

We have worked with the Kru team for over a year now with Oculus and I can honestly say that they are a key part of the team, they are always reliable, easy to get hold of at any time and never come to us with an issue that doesn’t have a solution. The campaign has been managed brilliantly with great staff and coverage from the field team. Not only do they manage and motivate staff well but also come to us with solutions in a professional and timely manner.

Jack Morton Worldwide

“We set Kru Live the very challenging task of delivering a range of ambassadors across a variety of projects, in 13 cities across the UK over a very busy and competitive 6 week event period, and we were very pleased with the results! The Kru Live team became the face of the DHL brand, so selection and training was paramount and we worked well together to make that happen. I was very impressed by the casting days, and the video entries were a really great way for us to be involved with selection which built a level of comfort early on in the process, and their systems made the on the day management much more efficient. Kru Live have become a trusted partner and we continue to collaborate and work with Kru Live on all our current and future events”.

Bright Partnerships

  • Event 100 Club
  • IVCA Live come Awards 2013 Winner
  • Event 100 Club 2013
  • The Cogs Awards For the People that make it Work Staffing Winner 2013
  • Field Marketing Award Brand Experience Award Silver Winner 2013
  • Field Marketing Award Brand Experience Award Gold winner 2015
  • Field Marketing Award Brand Experience Award Bronze winner 2014
  • Field Marketing Award Brand Experience Award Gold Winner 2012
  • The Cogs 2016 Awards Silver Winner
  • Event Awards Winner 2016
  • The Drum UK Event Awards: Award Winner 2015
  • Highly Commended - Staffing Agency of the Year 2019
  • Field Marketing Award Bronze winner 2013

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Contact Us

Email Us

team@krulive.com

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New Business Enquiries

sarahjane@krulive.com
0207 736 1188

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hello@tsecollective.com

Staff Enquiries

0207 736 1188

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By ticking this box, you agree that we can store and use your data to communicate with you. We will never pass on your information to other organisations. You can review our privacy policy here.