authenticity is key

At Kru, we take great pride ensuring that personality and experience matches the brand. For us, authenticity and a genuine passion is the key to a successful activation. 


Our field teams are not 'promo staff', in fact, we don't believe in that term. We provide brand ambassadors: people who create memorable and meaningful experiences that have the power to influence. They are authentic, always relevant, passionate and event savvy and will always be fully briefed and working towards the campaign objectives. That's what makes a Kru Brand Ambassador. 

Our committment to ensuring that all our team members are the best people for the job, means that we have over 7,500 people who have applied to work with us, but chosen to register only 3,500. Our Brand Ambassadors are the best in the business. 

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As well as comprehensive briefings, we also implemenet pre-event knowledge checkers to ensure that the brief has been fully understood. 

We believe that training is best when done in person, and so, that is why we offer all our clients complimentary use of Kru HQ for training sessions and work with you to ensure that they are informative, engaging and fun! 

Check out this training day that was run in collaboration with Givergy to give you an example of what works. 

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3,500 of the UK’s most experienced, elite brand ambassadors nationwide

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Bespoke Staff Selection for Specialist briefs

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Industry Leading Staff Payment briefing and payment systems

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Kru provides bi-lingual agents for high profile UK Public Information Campaign

In early 2021, Kru Live was appointed as a key partner to support the launch of a Digital Platform for the UK Government’s Department for Transport. The project lasted over 18 months, and saw our team appointed to recruit, train and manage a team of

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5 benefits of using a global staffing agency for your next international activation

When it comes to executing successful activations - whether that be in the UK, or internationally - one of the key factors that can make or break your campaign is having the right staff on the ground. Whether your activation is a product launch,

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If I could tell you just one thing - Elevate Podcast

This article is a transcription of our CEO, Sarah-Jane Benham's, recent appearance on Elevate Mentoring's 'If I could tell you just one thing' podcast. If you'd prefer to hear the full version, visit their

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A CEO's letter to a younger self...

Our CEO, Sarah-Jane Benham, or SJ, as we know here, recently joined Elevate Mentoring on their podcast. As part of the programme, SJ was asked to write a letter to her former self...  Part 2 of this blog post will be in the form of the podcast

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5 Essential Steps for Working Effectively with an Experiential Staffing Agency

By following these five key steps, you can help your staffing agency deliver the best possible results and maximise the ROI of your experiential marketing campaigns even in a highly time-sensitive environment: 1. Foster a Peer-to-Peer

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An interview with FMBE - Sarah-Jane Benham, talks to Field Marketing about her new position as CEO

Recently, our newly appointed CEO, Sarah-Jane Benham spoke to Field Marketing about her newest appointment, the goals and aspirations for her first year as CEO of Kru Live and took a moment to reflect on how the business has grown in the past five

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Kru Live Expands Global Presence with Launch of Hong Kong Office

Kru Live, the Global Live Engagement Agency, announces the opening of a new office in Hong Kong. The Hong Kong office marks Kru Live's first foray into the Asian market and represents a significant milestone in the company's global expansion

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"Getting paid to have fun!" - an interview with a Kru Brand Ambassador

“You feel like you are getting paid to have fun”. Senior Staffing Executive, Rhiannon Bates, interviews Audrey Parole at one of our 'Kru Breakfast Sessions'. They discuss the world of experiential staffing, how to get into the industry and why

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Kru Live announces strategic hires to support its ambitious growth plans

Kru Live has appointed Anthony Lees as Group Account Director. Based in the UK, Lees will report to Managing Director Sarah-Jane Benham. Lees, formally an Account Director at Pod Staffing, will lead a team of 17 within Kru’s Client Account

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A transformational approach to journey tracking

The team at Kru Live have extended their sustainability efforts by developing an industry first journey tracking system that measures a staff members journey and mode of transport to and from their clients’ live events. The data produced from these

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Staffing Agency of the Year 2022

We are delighted to announce that Kru Live won Staffing Agency of the Year at the Campaign Magazine UK Experience Awards. 2021 was nothing short of remarkable, our overarching objective in January was to still be in business in 2022, we went on

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Fan Engagement - Staying Connected During Lock Down

Like many others, our industry has ground to a halt. It’s been hard watching our healthiest pipeline in our history evaporate into the pandemic ether. Although we have been forced apart our Kru family is very much together in spirit and our focus is

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Kru have been really helpful in making our product demonstrations a success. They respond to last minute requests excellently and are always keeping me in the loop. Kru have been able to deliver excellent results and have made the training process really simple too


We have worked with the Kru team for over a year now with Oculus and I can honestly say that they are a key part of the team, they are always reliable, easy to get hold of at any time and never come to us with an issue that doesn’t have a solution. The campaign has been managed brilliantly with great staff and coverage from the field team. Not only do they manage and motivate staff well but also come to us with solutions in a professional and timely manner.

Jack Morton Worldwide

“We set Kru Live the very challenging task of delivering a range of ambassadors across a variety of projects, in 13 cities across the UK over a very busy and competitive 6 week event period, and we were very pleased with the results! The Kru Live team became the face of the DHL brand, so selection and training was paramount and we worked well together to make that happen. I was very impressed by the casting days, and the video entries were a really great way for us to be involved with selection which built a level of comfort early on in the process, and their systems made the on the day management much more efficient. Kru Live have become a trusted partner and we continue to collaborate and work with Kru Live on all our current and future events”.

Bright Partnerships

  • Event 100 Club 2013
  • Field Marketing Award Brand Experience Award Gold winner 2015
  • Field Marketing Award Bronze winner 2013
  • The Drum UK Event Awards: Award Winner 2015
  • IVCA Live come Awards 2013 Winner
  • Highly Commended - Staffing Agency of the Year 2019
  • The Cogs 2016 Awards Silver Winner
  • The Cogs Awards For the People that make it Work Staffing Winner 2013
  • Field Marketing Award Brand Experience Award Bronze winner 2014
  • Event Awards Winner 2016
  • Event 100 Club
  • Field Marketing Award Brand Experience Award Gold Winner 2012
  • Field Marketing Award Brand Experience Award Silver Winner 2013

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0208 167 3200

We Operate Globally

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0203 838 7272

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Working From_Southwark,
32 Blackfriars Road,

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Kru Live HK Limited,
801-2 Tung Hip Commercial Building,
244-248 Des Voeux Road Central,

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By ticking this box, you agree that we can store and use your data to communicate with you. We will never pass on your information to other organisations. You can review our privacy policy here.