authenticity is key
At Kru, we take great pride ensuring that personality and experience matches the brand. For us, authenticity and a genuine passion is the key to a successful activation.
Our field teams are not 'promo staff', in fact, we don't believe in that term. We provide brand ambassadors: people who create memorable and meaningful experiences that have the power to influence. They are authentic, always relevant, passionate and event savvy and will always be fully briefed and working towards the campaign objectives. That's what makes a Kru Brand Ambassador.
Our committment to ensuring that all our team members are the best people for the job, means that we have over 7,500 people who have applied to work with us, but chosen to register only 3,500. Our Brand Ambassadors are the best in the business.Get in Touch
As well as comprehensive briefings, we also implemenet pre-event knowledge checkers to ensure that the brief has been fully understood.
We believe that training is best when done in person, and so, that is why we offer all our clients complimentary use of Kru HQ for training sessions and work with you to ensure that they are informative, engaging and fun!
Check out this training day that was run in collaboration with Givergy to give you an example of what works.Get in Touch