authenticity is key

We take great pride matching the right personality to each brand so authenticity and genuine passion is key. We have over 7500 staff nationwide who have applied to work with us but choose to register only 3500 at one time. This ensures loyalty and commitment within our staff community, and allows us to develop understanding and trust with all those who represent us.

BRAND AMBASSADORS

Long gone are the days of ‘Promo Staff’.  We don’t believe the term ‘Promo Staff’ quite cuts it.  It's not reflective of what we do nor why we do it.  For us this term carries a stigma of poorly briefed, unengaged, twenty-somethings booked simply to smile, ‘look good’ and distribute branded material or  samples at an event. This perception associated with the term ‘promo staff’ couldn't be further from what we do.

Our teams create memorable and meaningful experiences that have the power to influence others. They are authentic, always relevant to their audience, passionate and event savvy. They understand wider campaign objectives and are results driven.

We believe in the Experience.  It's at the core of everything we do. From the exceptional experience we pride ourselves on giving both our teams and clients alike, to the wow experience our teams deliver on site.

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training

Every staff member is briefed rigorously both verbally and in writing ahead of every activity. In addition to this, we implement pre-event knowledge checkers to ensure the brief we have shared has been fully digested.

Face to face, immersive training is key to a successful campaign; we offer complimentary use of our Kru HQ for training sessions and work in collaboration alongside our brand and agency clients to deliver them. The investment in face to face training is crucial to embed intricate product details, messaging and KPI’s but also to foster a sense of pride and commitment within the team selected.

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3,000 of the UK’s most experienced, elite brand ambassadors nationwide

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Bespoke Staff Selection for Specialist briefs

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Industry Leading Staff Payment briefing and payment systems

You're In Good Company

Kru Payment Guarantee!

Thursday 8th February We are pleased to announce that Kru Live are the first and only UK agency that will pay our staff a goodwill gesture if we mess up! We are proud to say that in 13 years we can count on one hand the amount of times in a

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Givergy Appoint Kru Live as their UK Staffing Partner in 3 Year Deal

Friday 20th October After a competitive three-way pitch process spanning four months, Givergy has awarded Kru Live, the Staffing and Entertainment agency, a three-year deal as their staffing partner in the UK. The agreement will see Kru Live

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Kru Live Internship – My Summer with Kru

Friday 19th July Kru Live offer a very warm welcome to Millie Williams. Millie has joined Kru Live as a Staff Booker after a successful internship in the summer of 2012. Graduating with a 1st from Newcastle University, Kru Live couldn’t be more

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IMG partner with UK Staffing Specialist Kru Live for their Robinson’s Wimbledon Team

Monday 3rd June IMG partner with UK Staffing Specialist Kru Live for their Robinson’s Wimbledon Team IMG Consulting, who manage Robinson’s partnership with the Wimbledon Championships, will work with KRU Live to bring the queue for the

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A Day in the Life of a Staffing Agency – Behind the scenes at Kru Live

Friday 13th September The lovely Rachel Bull from Event Magazine came in to spend a day with Kru Live on the hottest day of summer. For a behind the scenes sneak peak of Kru Live read Rachel’s full story here; A Day in the Life Of a Staffing

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Kru Live hires Vicki Robey to develop their International entertainment agency KruTalent International.

Wednesday 13th March Kru Live hires Vicki Robey to develop their International entertainment agency KruTalent International.

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Kru Live seek an ambitious, meticulous, and innovative, Business Development Manager

Friday 12th August We are seeking a Business Development Manager to work directly with our MD to manage and implement our business development strategy integral to the next three years growth. The candidate must have relevant experience within

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Our 2013 Nationwide Recruitment Drive has been a success – ask us about the skill sets and experience of our latest staff

Wednesday 3rd April Our 2013 Nationwide Recruitment Drive has been a success – ask us about the skill sets and experience of our latest staff

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Kru Live support G7 with their Global Music Tour Sponsor

Friday 30th May G7 Entertainment Marketing, based in Nashville and part of the Project Worldwide Group have teamed up with Kru Live Staffing to support their activation of Keds the US shoe brand. Keds has a multi-year licensing deal with Taylor

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Kru Live promotes Huawei Photographic Experience at Henley Festival…

Kru Live were appointed by Pictures Experience to promote Huawei Photographic Experience at Henley Festival!   Kru Live provided Ambassadors for Pictures Experience to deliver Huawei P9 photographic Experience at this year’s Henley Festival.

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We are hiring – we are adding to our booking team please contact apply@krulive.com if you would like to express an interest.

Wednesday 3rd April We are hiring – we are adding to our booking team please contact apply@krulive.com if you would like to express an interest.

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Badoit Express – The World’s First Picnic Restaurant

Wednesday 19th June Kru Live staffing continue to develop their relationship with Havas PR UK at Badoit’s pop-up event held in London’s prestigious Soho Square. Under the watchful eye of UK Brand Ambassador Maitre d Fred Sirieix, Badoit Express

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“We set Kru Live the very challenging task of delivering a range of ambassadors across a variety of projects, in 13 cities across the UK over a very busy and competitive 6 week event period, and we were very pleased with the results! The Kru Live team became the face of the DHL brand, so selection and training was paramount and we worked well together to make that happen. I was very impressed by the casting days, and the video entries were a really great way for us to be involved with selection which built a level of comfort early on in the process, and their systems made the on the day management much more efficient. Kru Live have become a trusted partner and we continue to collaborate and work with Kru Live on all our current and future events”.

Bright Partnerships

"Whether London, Berlin or Tokyo the staff Kru Live provided across the entire campaign were fantastic. There was a lot of room for error given the language barriers and cultural differences, however all went to plan. The service from Kru’s management team was excellent and the event team on site were well briefed, punctual, engaging and took direction well. We have selected Kru again for the 2015 Tour as well as second global tour that we have coming up."

Project Worldwide

"The importance of working with reliable and hardworking brand ambassadors when managing a promotional event should never be underestimated. For this reason I push to use Kru Live whenever possible."

Set Live

  • Event 100 Club
  • Field Marketing Award Bronze winner 2013
  • Field Marketing Award Brand Experience Award Bronze winner 2014
  • The Cogs Awards For the People that make it Work Staffing Winner 2013
  • Field Marketing Award Brand Experience Award Silver Winner 2013
  • IVCA Live come Awards 2013 Winner
  • The Cogs 2016 Awards Silver Winner
  • Field Marketing Award Brand Experience Award Gold Winner 2012
  • The Drum UK Event Awards: Award Winner 2015
  • Event 100 Club 2013
  • Field Marketing Award Brand Experience Award Gold winner 2015
  • Event Awards Winner 2016

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Contact Us

Email Us

team@krulive.com

Follow us on social media

New Business Enquiries

sarahjane@krulive.com
0207 736 1188

We Operate Globally

hello@tsecollective.com

Staff Enquiries

0207 736 1188

Find Us

19a Heathman's Road, Fulham, London, SW6 4TJ

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By ticking this box, you agree that we can store and use your data to communicate with you. We will never pass on your information to other organisations. You can review our privacy policy here.