Training Services for Successful Events

authenticity is key

At Kru, we take great pride ensuring that personality and experience matches the brand. For us, authenticity and a genuine passion is the key to a successful activation.

BRAND AMBASSADORS

Our field teams are not 'promo staff', in fact, we don't believe in that term. We provide brand ambassadors: people who create memorable and meaningful experiences that have the power to influence. They are authentic, always relevant, passionate and event savvy and will always be fully briefed and working towards the campaign objectives. That's what makes a Kru Brand Ambassador.

Our committment to ensuring that all our team members are the best people for the job, means that we have over 7,500 people who have applied to work with us, but chosen to register only 3,500. Our Brand Ambassadors are the best in the business.

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training

As well as comprehensive briefings, we also implemenet pre-event knowledge checkers to ensure that the brief has been fully understood.

We believe that training is best when done in person, and so, that is why we offer all our clients complimentary use of Kru HQ for training sessions and work with you to ensure that they are informative, engaging and fun!

Check out this training day that was run in collaboration with Givergy to give you an example of what works.

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3,500 of the UK’s most experienced, elite brand ambassadors nationwide

Bespoke Staff Selection for Specialist briefs

Industry Leading Staff Payment briefing and payment systems

You're In Good Company

The Kru Promise: what it means to our clients

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What does the Kru Live in-house, brand training look like?

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A Day in the Life: Audrey Simmons, Head of Region

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What Makes a Global Staffing Agency Stand Out in 2023?

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A Day in the Life: Sarah Porter, Client Relationship Director

What is your role in the business, and what are your main responsibilities? Client Relationship Director - that means I am responsible for building and maintaining strong relationships with our clients, understanding their needs and ensuring that

Why We Hate the Term 'Promo Staff'

The term 'promo staff' has been widely used in the industry for years and continues to be used today and has acquired negative connotations. For us, it conjures images of disinterested staff members, clad in branded t-shirts, who lack knowledge

The Kru Promise: What it means to our staff members

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Why Clients Move from In-House Teams to a Dedicated Staffing Agency

For smaller, one-off activations and campaigns, some brands choose to manage their event staffing requirements in-house. Working with your own team certainly has its benefits - naturally, they will know your brand values, story and product -

How Kru Live uses technology to enhance the impact of events and activations

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Top 10 Personality Traits That Make a Perfect Brand Ambassador

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Kru have been really helpful in making our product demonstrations a success. They respond to last minute requests excellently and are always keeping me in the loop. Kru have been able to deliver excellent results and have made the training process really simple too

Sodastream

We have worked with the Kru team for over a year now with Oculus and I can honestly say that they are a key part of the team, they are always reliable, easy to get hold of at any time and never come to us with an issue that doesn’t have a solution. The campaign has been managed brilliantly with great staff and coverage from the field team. Not only do they manage and motivate staff well but also come to us with solutions in a professional and timely manner.

Jack Morton Worldwide

“We set Kru Live the very challenging task of delivering a range of ambassadors across a variety of projects, in 13 cities across the UK over a very busy and competitive 6 week event period, and we were very pleased with the results! The Kru Live team became the face of the DHL brand, so selection and training was paramount and we worked well together to make that happen. I was very impressed by the casting days, and the video entries were a really great way for us to be involved with selection which built a level of comfort early on in the process, and their systems made the on the day management much more efficient. Kru Live have become a trusted partner and we continue to collaborate and work with Kru Live on all our current and future events”.