authenticity is key

At Kru, we take great pride ensuring that personality and experience matches the brand. For us, authenticity and a genuine passion is the key to a successful activation. 

BRAND AMBASSADORS

Our field teams are not 'promo staff', in fact, we don't believe in that term. We provide brand ambassadors: people who create memorable and meaningful experiences that have the power to influence. They are authentic, always relevant, passionate and event savvy and will always be fully briefed and working towards the campaign objectives. That's what makes a Kru Brand Ambassador. 

Our committment to ensuring that all our team members are the best people for the job, means that we have over 7,500 people who have applied to work with us, but chosen to register only 3,500. Our Brand Ambassadors are the best in the business. 

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training

As well as comprehensive briefings, we also implemenet pre-event knowledge checkers to ensure that the brief has been fully understood. 

We believe that training is best when done in person, and so, that is why we offer all our clients complimentary use of Kru HQ for training sessions and work with you to ensure that they are informative, engaging and fun! 

Check out this training day that was run in collaboration with Givergy to give you an example of what works. 

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3,500 of the UK’s most experienced, elite brand ambassadors nationwide

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Bespoke Staff Selection for Specialist briefs

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Industry Leading Staff Payment briefing and payment systems

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Kru have been really helpful in making our product demonstrations a success. They respond to last minute requests excellently and are always keeping me in the loop. Kru have been able to deliver excellent results and have made the training process really simple too

Sodastream

We have worked with the Kru team for over a year now with Oculus and I can honestly say that they are a key part of the team, they are always reliable, easy to get hold of at any time and never come to us with an issue that doesn’t have a solution. The campaign has been managed brilliantly with great staff and coverage from the field team. Not only do they manage and motivate staff well but also come to us with solutions in a professional and timely manner.

Jack Morton Worldwide

“We set Kru Live the very challenging task of delivering a range of ambassadors across a variety of projects, in 13 cities across the UK over a very busy and competitive 6 week event period, and we were very pleased with the results! The Kru Live team became the face of the DHL brand, so selection and training was paramount and we worked well together to make that happen. I was very impressed by the casting days, and the video entries were a really great way for us to be involved with selection which built a level of comfort early on in the process, and their systems made the on the day management much more efficient. Kru Live have become a trusted partner and we continue to collaborate and work with Kru Live on all our current and future events”.

Bright Partnerships

  • Event Awards Winner 2016
  • Event 100 Club
  • Highly Commended - Staffing Agency of the Year 2019
  • Field Marketing Award Brand Experience Award Gold winner 2015
  • Field Marketing Award Brand Experience Award Silver Winner 2013
  • Field Marketing Award Brand Experience Award Gold Winner 2012
  • The Drum UK Event Awards: Award Winner 2015
  • Field Marketing Award Brand Experience Award Bronze winner 2014
  • Field Marketing Award Bronze winner 2013
  • The Cogs Awards For the People that make it Work Staffing Winner 2013
  • IVCA Live come Awards 2013 Winner
  • The Cogs 2016 Awards Silver Winner
  • Event 100 Club 2013

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Contact Us

Email Us

team@krulive.com

Follow us on social media

New Business Enquiries

sarahjane@krulive.com
0208 167 3200

We Operate Globally

hello@tsecollective.com

Staff Enquiries

0203 838 7272

Find Us

2 Leathermarket St,
London,
SE1 3HN

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Kru Live HK Limited,
801-2 Tung Hip Commercial Building,
244-248 Des Voeux Road Central,
HONG KONG

teamhk@krulive.com
+852 5202 2023
WhatsApp: Contact the HK team

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By ticking this box, you agree that we can store and use your data to communicate with you. We will never pass on your information to other organisations. You can review our privacy policy here.