Sampling Roadshows

leave the hard work to us

Sampling is not simple; it's a science.

Done right it can drive great sales, brand advocacy and engagement.

At KruLive, we know how to plan and deliver product sampling campaigns that get brands into the hands of your target audience and convert them to customers.

Our end to end campaign management covers all aspects, such as site planning, logistics, fulfilment and execution for in-store, experiential, PR drops and guerrilla sampling.

KruReport, our bespoke app, enables us to monitor, analyse and feedback live to make on the job amends, helping to maximise impact during and post activity.

We have also developed our own sampling calculator that provides key insights alongside our past experience of what works to ensure we always deliver results, fast and on target.

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Good time keeping, customer service and a great work ethic are characteristics we know to be important to our clients

National and international coverage for events from small expos to large Brand name exhibitions

Bespoke Staffing systems to carefully select the right staff with the right experience for your event

You're In Good Company

Kru Live announces strategic hires to support its ambitious growth plans

Kru Live has appointed Anthony Lees as Group Account Director. Based in the UK, Lees will report to Managing Director Sarah-Jane Benham. Lees, formally an Account Director at Pod Staffing, will lead a team of 17 within Kru’s Client Account

A transformational approach to journey tracking

The team at Kru Live have extended their sustainability efforts by developing an industry first journey tracking system that measures a staff members journey and mode of transport to and from their clients’ live events. The data produced from these

Staffing Agency of the Year 2022

We are delighted to announce that Kru Live won Staffing Agency of the Year at the Campaign Magazine UK Experience Awards. 2021 was nothing short of remarkable, our overarching objective in January was to still be in business in 2022, we went on

Fan Engagement - Staying Connected During Lock Down

Like many others, our industry has ground to a halt. It’s been hard watching our healthiest pipeline in our history evaporate into the pandemic ether. Although we have been forced apart our Kru family is very much together in spirit and our focus is

Introducing GG KRU™

GG KRU™ is a name we have given to our community of authentic gamers. It is a community which has grown organically over the years and is made up of gaming and /or e-sports fans and casual gamers who have all represented us across of a range of

We are Carbon Negative

For some time now Kru Live have been carbon negative as an agency team; we have been offsetting our emissions since 2014. We are now looking to build on this by implementing a carbon negative ‘climate consideration’ line on each of our clients’

Kru Payment Guarantee!

Thursday 8th February We are pleased to announce that Kru Live are the first and only UK agency that will pay our staff a goodwill gesture if we mess up! We are proud to say that in 13 years we can count on one hand the amount of times in a

Givergy Appoint Kru Live as their UK Staffing Partner in 3 Year Deal

Friday 20th October After a competitive three-way pitch process spanning four months, Givergy has awarded Kru Live, the Staffing and Entertainment agency, a three-year deal as their staffing partner in the UK. The agreement will see Kru Live

Kru Live Internship – My Summer with Kru

Friday 19th July Kru Live offer a very warm welcome to Millie Williams. Millie has joined Kru Live as a Staff Booker after a successful internship in the summer of 2012. Graduating with a 1st from Newcastle University, Kru Live couldn’t be more

IMG partner with UK Staffing Specialist Kru Live for their Robinson’s Wimbledon Team

Monday 3rd June IMG partner with UK Staffing Specialist Kru Live for their Robinson’s Wimbledon Team IMG Consulting, who manage Robinson’s partnership with the Wimbledon Championships, will work with KRU Live to bring the queue for the

Kru Live support G7 with their Global Music Tour Sponsor

Friday 30th May G7 Entertainment Marketing, based in Nashville and part of the Project Worldwide Group have teamed up with Kru Live Staffing to support their activation of Keds the US shoe brand. Keds has a multi-year licensing deal with Taylor

Badoit Express – The World’s First Picnic Restaurant

Wednesday 19th June Kru Live staffing continue to develop their relationship with Havas PR UK at Badoit’s pop-up event held in London’s prestigious Soho Square. Under the watchful eye of UK Brand Ambassador Maitre d Fred Sirieix, Badoit Express

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Kru have been really helpful in making our product demonstrations a success. They respond to last minute requests excellently and are always keeping me in the loop. Kru have been able to deliver excellent results and have made the training process really simple too

Sodastream

We have worked with the Kru team for over a year now with Oculus and I can honestly say that they are a key part of the team, they are always reliable, easy to get hold of at any time and never come to us with an issue that doesn’t have a solution. The campaign has been managed brilliantly with great staff and coverage from the field team. Not only do they manage and motivate staff well but also come to us with solutions in a professional and timely manner.

Jack Morton Worldwide

“We set Kru Live the very challenging task of delivering a range of ambassadors across a variety of projects, in 13 cities across the UK over a very busy and competitive 6 week event period, and we were very pleased with the results! The Kru Live team became the face of the DHL brand, so selection and training was paramount and we worked well together to make that happen. I was very impressed by the casting days, and the video entries were a really great way for us to be involved with selection which built a level of comfort early on in the process, and their systems made the on the day management much more efficient. Kru Live have become a trusted partner and we continue to collaborate and work with Kru Live on all our current and future events”.