We believe in the Experience. It is at the core of everything we do. From the exceptional experience we pride ourselves on giving our staff and clients alike, to the wow experience our teams deliver on site.
We believe in event-savvy, brand-relevant Ambassadors. Those who enable brands to communicate directly with their audience through a shared, live experience. Our Ambassadors are responsible for creating memorable experiences that have the power to influence, to engage and to deliver results from a campaign. They are highly professional and understand wider campaign objectives surrounding an activation.
Founded in 2005, Kru Live was formed to introduce a different set of values to the industry – values that offer a service of excellence to both staff and clients alike; those that make the difference between an ‘okay’ campaign and a ‘fantastic’ campaign.
Thorough and detailed briefings, timely and fair pay systems and regular communication are the things that we, and the best field staff in the industry feel are what makes a specialist agency stand out from the rest.
In 2013 Kru Talent International was formed. Kru Talent is our entertainment and speaker offering born out of an increase in client demand for more theatre to be incorporated into live events. We specialise in unique acts, commissioned pieces, performers, celebrity hosts and presenters. Our sweet spot is in large scale immersive events and fan engagement.
The Staffing & Entertainment Collective is our global network we founded in 2014 which spans 34 countries. Recent international activations on the global stage include pan European tours with Reebok, Footlocker, Taylor Swift, Salesforce and PlayStation.