Our Philosophy

At KRU Live, we believe in the experience. It is at the core of everything we do, from the exceptional experience we provide to our staff and clients, to the 'WOW' experience our teams deliver on site.

Our passion for delivering an unrivalled experience extends through to our on-site teams. We strive to provide provide well-trained, event-conscious and relevant Brand Ambassadors that are enthusiastic, engaging and create memorable experiences for their audience. They have the power to influence, engage and deliver the required results for any campaign: they are the experience.

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Our Story

Founded in 2005, Kru Live was formed to introduce a different set of values to the industry – values that offer a service of excellence to both staff and clients alike; those that make the difference between an ‘okay’ campaign and a ‘fantastic’ campaign. Thorough and detailed briefings, timely and fair pay systems and regular communication are what we believe makes KRU Live stand out from the rest.

In 2013, Kru Talent International was formed. Born out of an increase in client demand for more theatre to be incorporated into live events, we specialise in unique acts, commissioned pieces, performers, celebrity hosts and presenters. Our sweet spot is in large scale immersive events and fan engagement.

In 2014, we launched The Staffing & Entertainment Collective, spanning 34 countries. Recent international activations on the global stage include pan European tours with Reebok, Footlocker, Taylor Swift, Salesforce and PlayStation.

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We deliver multi award winning teams worldwide.

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We have delivered Millions of memorable consumer engagements.

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We work on many of the country’s most prestigious events and promotional campaigns.

You're In Good Company

Kru provides bi-lingual agents for high profile UK Public Information Campaign

In early 2021, Kru Live was appointed as a key partner to support the launch of a Digital Platform for the UK Government’s Department for Transport. The project lasted over 18 months, and saw our team appointed to recruit, train and manage a team of

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5 benefits of using a global staffing agency for your next international activation

When it comes to executing successful activations - whether that be in the UK, or internationally - one of the key factors that can make or break your campaign is having the right staff on the ground. Whether your activation is a product launch,

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If I could tell you just one thing - Elevate Podcast

This article is a transcription of our CEO, Sarah-Jane Benham's, recent appearance on Elevate Mentoring's 'If I could tell you just one thing' podcast. If you'd prefer to hear the full version, visit their

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A CEO's letter to a younger self...

Our CEO, Sarah-Jane Benham, or SJ, as we know here, recently joined Elevate Mentoring on their podcast. As part of the programme, SJ was asked to write a letter to her former self...  Part 2 of this blog post will be in the form of the podcast

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5 Essential Steps for Working Effectively with an Experiential Staffing Agency

By following these five key steps, you can help your staffing agency deliver the best possible results and maximise the ROI of your experiential marketing campaigns even in a highly time-sensitive environment: 1. Foster a Peer-to-Peer

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An interview with FMBE - Sarah-Jane Benham, talks to Field Marketing about her new position as CEO

Recently, our newly appointed CEO, Sarah-Jane Benham spoke to Field Marketing about her newest appointment, the goals and aspirations for her first year as CEO of Kru Live and took a moment to reflect on how the business has grown in the past five

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Kru Live Expands Global Presence with Launch of Hong Kong Office

Kru Live, the Global Live Engagement Agency, announces the opening of a new office in Hong Kong. The Hong Kong office marks Kru Live's first foray into the Asian market and represents a significant milestone in the company's global expansion

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"Getting paid to have fun!" - an interview with a Kru Brand Ambassador

“You feel like you are getting paid to have fun”. Senior Staffing Executive, Rhiannon Bates, interviews Audrey Parole at one of our 'Kru Breakfast Sessions'. They discuss the world of experiential staffing, how to get into the industry and why

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Kru Live announces strategic hires to support its ambitious growth plans

Kru Live has appointed Anthony Lees as Group Account Director. Based in the UK, Lees will report to Managing Director Sarah-Jane Benham. Lees, formally an Account Director at Pod Staffing, will lead a team of 17 within Kru’s Client Account

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A transformational approach to journey tracking

The team at Kru Live have extended their sustainability efforts by developing an industry first journey tracking system that measures a staff members journey and mode of transport to and from their clients’ live events. The data produced from these

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Staffing Agency of the Year 2022

We are delighted to announce that Kru Live won Staffing Agency of the Year at the Campaign Magazine UK Experience Awards. 2021 was nothing short of remarkable, our overarching objective in January was to still be in business in 2022, we went on

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Fan Engagement - Staying Connected During Lock Down

Like many others, our industry has ground to a halt. It’s been hard watching our healthiest pipeline in our history evaporate into the pandemic ether. Although we have been forced apart our Kru family is very much together in spirit and our focus is

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Kru have been really helpful in making our product demonstrations a success. They respond to last minute requests excellently and are always keeping me in the loop. Kru have been able to deliver excellent results and have made the training process really simple too


We have worked with the Kru team for over a year now with Oculus and I can honestly say that they are a key part of the team, they are always reliable, easy to get hold of at any time and never come to us with an issue that doesn’t have a solution. The campaign has been managed brilliantly with great staff and coverage from the field team. Not only do they manage and motivate staff well but also come to us with solutions in a professional and timely manner.

Jack Morton Worldwide

“We set Kru Live the very challenging task of delivering a range of ambassadors across a variety of projects, in 13 cities across the UK over a very busy and competitive 6 week event period, and we were very pleased with the results! The Kru Live team became the face of the DHL brand, so selection and training was paramount and we worked well together to make that happen. I was very impressed by the casting days, and the video entries were a really great way for us to be involved with selection which built a level of comfort early on in the process, and their systems made the on the day management much more efficient. Kru Live have become a trusted partner and we continue to collaborate and work with Kru Live on all our current and future events”.

Bright Partnerships

  • Event 100 Club 2013
  • The Cogs Awards For the People that make it Work Staffing Winner 2013
  • Event Awards Winner 2016
  • The Drum UK Event Awards: Award Winner 2015
  • Field Marketing Award Brand Experience Award Silver Winner 2013
  • The Cogs 2016 Awards Silver Winner
  • Field Marketing Award Brand Experience Award Gold Winner 2012
  • IVCA Live come Awards 2013 Winner
  • Event 100 Club
  • Field Marketing Award Brand Experience Award Gold winner 2015
  • Field Marketing Award Brand Experience Award Bronze winner 2014
  • Field Marketing Award Bronze winner 2013
  • Highly Commended - Staffing Agency of the Year 2019

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0208 167 3200

We Operate Globally


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0203 838 7272

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Working From_Southwark,
32 Blackfriars Road,

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Kru Live HK Limited,
801-2 Tung Hip Commercial Building,
244-248 Des Voeux Road Central,

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By ticking this box, you agree that we can store and use your data to communicate with you. We will never pass on your information to other organisations. You can review our privacy policy here.