About

Our Philosophy

At KRU Live, we believe in the experience. It is at the core of everything we do, from the exceptional experience we provide to our staff and clients, to the 'WOW' experience our teams deliver on site.

Our passion for delivering an unrivalled experience extends through to our on-site teams. We strive to provide provide well-trained, event-conscious and relevant Brand Ambassadors that are enthusiastic, engaging and create memorable experiences for their audience. They have the power to influence, engage and deliver the required results for any campaign: they are the experience.

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Our Story

Founded in 2005, Kru Live was formed to introduce a different set of values to the industry – values that offer a service of excellence to both staff and clients alike; those that make the difference between an ‘okay’ campaign and a ‘fantastic’ campaign. Thorough and detailed briefings, timely and fair pay systems and regular communication are what we believe makes KRU Live stand out from the rest.

In 2013, Kru Talent International was formed. Born out of an increase in client demand for more theatre to be incorporated into live events, we specialise in unique acts, commissioned pieces, performers, celebrity hosts and presenters. Our sweet spot is in large scale immersive events and fan engagement.

In 2014, we launched The Staffing & Entertainment Collective, spanning 34 countries. Recent international activations on the global stage include pan European tours with Reebok, Footlocker, Taylor Swift, Salesforce and PlayStation.

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We deliver multi award winning teams worldwide.

We have delivered Millions of memorable consumer engagements.

We work on many of the country’s most prestigious events and promotional campaigns.

You're In Good Company

CLIENT SPOTLIGHT: BALPREET MANGAT, MANAGING PARTNER DENTSU CREATIVE

Balpreet Mangat is the Co-Founder and Managing Partner of the experiential division of Dentsu UK, delivering Modern Brand Experience. A senior marketing professional, Balpreet has a career spanning almost two decades in the brand experience

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Enhance Gourmet Food and Wine Tastings with Top-Notch Promotional Staffing: Elevate Your Event to Unforgettable Heights

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Exclusive Product Reveals: Elevate Your Luxury Brand with Expert Experiential Marketing Staffing for Unforgettable, High-End Events

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Meet Stephanie Hartley, our new Head of Growth

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Maximising Fan Engagement in the UK: How Our London Agency’s eSports Tournament Promotional Staffing Coordinators Enhance the Gaming Experience

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Optimising Boutique Event Staffing in Greater London: Expert Solutions for High-End Fashion Events to Ensure Flawless Execution and Elegance

Article-at-a-Glance Identify the unique requirements of high-end fashion events in London and how KRU Live meets them. Explore KRU Live's custom staffing solutions that enhance event elegance and efficiency. Understand the rigorous

Kru Live's Year-Round Commitment to Sustainability

As Earth Month comes to a close, Ella Butler, the Kru Climate Champion, has taken a moment to reflect on the significance of our own ongoing commitment to sustainability. Earth Day, celebrated annually on April 22nd, serves as a reminder of the

The Kru Promise: Our assurance of excellence

At Kru Live, we're more than just a global staffing agency; we are your partner in success. Our commitment to delivering exceptional service and results is at the heart of everything we do, and that is why we created The Kru Promise. So, what

Elevating Brand Experiences with Sampling Science

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Your Trusted Partner for Sporting Event Staffing in 2024

The year 2024 promises to be an exhilarating period for sports enthusiasts worldwide, with a lineup of major events no matter what your chosen sport. From the Women’s U20 FIFA World Cup in Colombia, the Cricket T20 World Cup across the West Indies

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Kru have been really helpful in making our product demonstrations a success. They respond to last minute requests excellently and are always keeping me in the loop. Kru have been able to deliver excellent results and have made the training process really simple too

Sodastream

We have worked with the Kru team for over a year now with Oculus and I can honestly say that they are a key part of the team, they are always reliable, easy to get hold of at any time and never come to us with an issue that doesn’t have a solution. The campaign has been managed brilliantly with great staff and coverage from the field team. Not only do they manage and motivate staff well but also come to us with solutions in a professional and timely manner.

Jack Morton Worldwide

“We set Kru Live the very challenging task of delivering a range of ambassadors across a variety of projects, in 13 cities across the UK over a very busy and competitive 6 week event period, and we were very pleased with the results! The Kru Live team became the face of the DHL brand, so selection and training was paramount and we worked well together to make that happen. I was very impressed by the casting days, and the video entries were a really great way for us to be involved with selection which built a level of comfort early on in the process, and their systems made the on the day management much more efficient. Kru Live have become a trusted partner and we continue to collaborate and work with Kru Live on all our current and future events”.

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team@krulive.com

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Find Us

2 Leathermarket St,
London,
SE1 3HN

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Kru Live HK Limited,
801-2 Tung Hip Commercial Building,
244-248 Des Voeux Road Central,
HONG KONG

teamhk@krulive.com
+852 5202 2023
WhatsApp: Contact the HK team