an ambitious bunch

We are an ambitious bunch on an exciting journey. The majority of our team have transitioned from working on live events into the agency - bringing a combined experience that is second to none.

To be 'Kru' you must be personable, passionate, positive and an incredible problem solver! Put a face to a name below or better still pop into our Kru Café next time you are in South West London. Our door is always open!

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    Tom Eatenton

    CEO/ Founder

    Tom has worked in the brand experience and event industries for nearly 20 years and having developed considerable experience in staffing he set up Kru Live in 2005 to offer a staffing service of excellence to experiential, event and PR agencies as well as to the staff working for them. With an absolute focus on delivery and customer service, Tom is proud to be known for an agency and team that consistently deliver beyond expectations.


    Did You Know? ... Not a lot of people know that at the age of 15 Tom created STORM PRODUCTIONS – an under 18’s party-production agency which at it’s peak had a following of over 3,000 regular paying customers.

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    Sarah-Jane Benham

    Managing Director

    Sarah-Jane first joined the agency Kru Live as a booking agent. In just 4 years she climbed the ranks to Managing Director. Responsible for significant project wins across multiple agencies and brands, her contribution has had a great impact on the development of the business and infrastructure to date. Sarah-Jane was voted the 6th most influential in the event industry in 2016.

    Did You Know? ... Not a lot of people know that SJ is a published poet!

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    Lucy Colgate

    Account Director

    Lucy Colgate joined Kru Live in June 2013.  She has a strong background in booking large-scale events and has an eye for detail!  She has a wealth of industry knowledge and takes great pride in matching great members of staff to the right brand and event – she loves it when a good plan comes together! When she is not at Kru Live you will find Lucy with her lovely friends at a festival or eating a share-bag of Doritos (to herself).

    Did You Know? ... Not a lot of people know that on her travels last year she climbed 1,237 steps to reach Tiger Temple in Thailand. She was so proud until she got overtaken by an 85 year old monk along the way!

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    Sarah Porter

    Client Relationship Director

    Sarah has previously worked as a floor supervisor for House of Fraser where she developed an interest in staffing and learnt the importance of training. Last year Sarah worked as a marketing assistant for an overseas company during which studied to acquire her certificate from the Chartered Institute of Marketing. Since joining Kru Live as a Staff Booker, Sarah has worked her way up the ranks to Account Manager.

    Did You Know? ... Not a lot of people know that Sarah has a serious love for food and on her travels has tried unusual things such as Barnacles, Shark and Crocodile.

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    Ella Newton

    Client Services Director

    Ella joins Kru Live officially in January 2017. She’s no stranger to the agency, having started her career with Kru Live as a brand ambassador and staff booker supporting events for agencies including Jack Morton and McCann World Group. She has hands on experience as an accomplished Event Manager for experiential activations for the likes of MINI, and Nivea, to name a few. After leaving University with a 2:1 degree in Law, Ella was an Account Manager at an event agency for several years cultivating client relationships and delivering creative solutions for blue chip clients. She’s passionate about Kru’s service offering and excited to drive forward the agency’s future growth. In her spare time, you’ll find her cooking up a feast for friends, walking her dog or planning her next road trip.

    Did You Know? ... Not a lot of people know that Ella is a petrol-head and has recently started her very own automotive blog!

    Follow Ella Newton on LinkedIn


    Justine Cain

    Head Booker

    Justine joined KruLive in 2012 after working in the field for Campaigns such as Pure Gym, Ask 4, Intuit and the prestigious launch of the Samsung SIII during the 2012 Olympics. She then came on board as part of the booking team, excited by the challenges and satisfaction that this side of the job has to offer and getting to know more about the fantastic team that make KruLive such a success. When not at KruLive HQ she’ll be acting, out in the field, socialising or fuelling her unhealthy obsession for chips and cake.  

    Did You Know? ... Not a lot of people know Justine is a skilled piano player.


    Melissa Foster

    Account Executive

    Melissa joined Kru Live early 2017. She previously worked full time as a Brand Ambassador and Event Manager for 5 years whilst focusing on her singing. She then made the leap from working in the field to joining the Kru team to progress within the events industry. During her time as an Event Manager she worked with a huge variety of brands, one of her favorite campaigns involved spending 2 months in Rio during the 2016 Olympics!

    Did You Know? ... Not a lot of people know that…Over the past 3 years Melissa has appeared on TV numerous times and played multiple TV characters including ‘ Kelly, the Student’ ‘Mandy-, The Receptionist’ ‘ Melissa , The Babysitter’ and a 16 year old Student ‘ Denise’ in the BBC Daytime Drama ‘Doctors’.


    Harry Chalcraft

    Staffing & Entertainment Executive

    Prior to joining Kru Live, Harry spent the last few years developing his skills in bespoke recruitment and on boarding but he has always had a passion for the Events Industry and is delighted to further his experience in events with Kru Live. When not at Kru Live HQ you will find him socialising with friends, attending music events or simply in a pub garden!

    Did You Know? ... Not a lot of people know: Harry loves to travel to new places and try new things, he recently had the joy to try Scorpion, Crocodile and Spiders, Yummy!


    Peggy Ahmadi Dehkiani

    Staffing & Entertainment Manager

    Peggy is KruLive’s Staffing & Entertainment Manager. She was born in Iran, grew up in Germany and lived on the beautiful island of Ibiza for 3 years where she ran a beauty company before making the big decision to finally relocate to London in 2015. Peggy has a background in staffing and started as a Junior Staffing Executive before working her way up. Peggy loves travelling and finding out about different cultures. Peggy also has a strong passion for music and really enjoys playing the piano.


    Saskia Pinder-Young

    Account Executive

    After having completed her BA (Hons) Journalism Degree at Roehampton University, Saskia set of travelling around Thailand, Asia, China, Turkey, and Dubai for a year. Saskia then started at Kru as an intern and worked her way up to become a account executive, she looks forward to progressing further with Kru!

    Did You Know? ... Not a lot of people know: Saskia is a Chelsea Football club fanatic and is part of the furniture there! She also has a big love for travelling and extreme sports!


    Zalika Miller

    Account Executive


    Before joining Kru Zalika worked for an agency in Marketing and Events. Where she organised events for clients such as Puma. Having always worked in Events she has always had a passion for the “journey” in which everything develops. She looks forward to growing and progressing in KRU.

    Did You Know? ... Not a lot of people know…that Zalika Lived in LA for 6 months


    Mandy Kennedy-Brown

    Account Executive

    Having dabbled in the TV industry after graduating, Mandy moved into advertising where she developed an interest in experiential/live events and the impact this can have on brand image. Mandy is enjoying forming client relationships and helping deliver the right staff to aid a successful campaign. When not at work, Mandy teaches Les Mills exercise classes in an atte36mpt to burn off her over indulgent weekends.

    Did You Know? ... Not a lot of people know that… Mandy was on songs of praise when she was 11 and toured the world with a choir dressed in a yellow silk blouse and tartan waistcoat – she likes to think she dresses better now.

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Good time keeping, customer service and a great work ethic are characteristics we know to be important to our clients.

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National and international coverage for events from small expos to large Brand name exhibitions.

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Bespoke Staffing systems to carefully select the right staff with the right experience for your event.

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By ticking this box, you agree that we can store and use your data to communicate with you. We will never pass on your information to other organisations. You can review our privacy policy here.