an ambitious bunch
We are an ambitious bunch on an exciting journey. The majority of our team have transitioned from working on live events into the agency - bringing a combined experience that is second to none.
To be 'Kru' you must be personable, passionate, positive and an incredible problem solver! Put a face to a name below or better still pop into our Kru Café next time you are in South West London. Our door is always open!
Tom has worked in the brand experience and event industries for nearly 20 years and having developed considerable experience in staffing he set up Kru Live in 2005 to offer a staffing service of excellence to experiential, event and PR agencies as well as to the staff working for them. With an absolute focus on delivery and customer service, Tom is proud to be known for an agency and team that consistently deliver beyond expectations.
Did You Know? ... Not a lot of people know that at the age of 15 Tom created STORM PRODUCTIONS – an under 18’s party-production agency which at it’s peak had a following of over 3,000 regular paying customers.
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SJ used to work in the field as a Brand Ambassador and Event Manager meaning she has on the ground experience of running successful experiential events. She moved from the field to the agency in 2010 growing the team from 3 to 30 within 4 years. She became managing director, launched TSEC and went on to be voted the 6th most influential in the event industry by Campaign Magazine.
Did You Know? ... Not a lot of people know that SJ is a published poet!
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Client Relationship Director
From sourcing ambassadors through to leading on our Oculus account Sarah has experience across many functions of the business. Prior to becoming Client Relationship Director, she directed our global activations team on Peex, Facebook and Fornite.to name a few. In her current role she is responsbile for ensuring our team deliver exceptional results against KPIS and providing a best in class partnership for our clients long term.
Did You Know? ... Not a lot of people know that Sarah has a serious love for food and on her travels has tried unusual things such as Barnacles, Shark and Crocodile.
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Head of Operations
I spent 6 years full time working events across the UK, Europe and South America as a Brand Ambassador, Performer, Team Leader and Event Manager where I have represented brands including Samsung, Cadbury's, PlayStation, BMW and Coca Cola, to name a few.
From working the field I then made a jump into the office, where my role as a Staffing and Entertainment Executive, Account Executive and Senior Account Manager expanded my knowledge and experience in project management, events, production, CRM, operations, logistics, brand development management and building client relationships.
I am passionate about discovering, nurturing and developing new brands and products.I believe that communication, creative initiative and a strong work ethic are the engines that power success.
Did You Know? ... Not a lot of people know that…Over the past 3 years Melissa has appeared on TV numerous times and played multiple TV characters including ‘ Kelly, the Student’ ‘Mandy-, The Receptionist’ ‘ Melissa , The Babysitter’ and a 16 year old Student ‘ Denise’ in the BBC Daytime Drama ‘Doctors’.
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Staffing and Entertainment Executive
Shanaz joined Krulive in the summer of 2019 as a Staffing Executive. Moving from Florida, she has focused on her career in London for the past couple of years. Already having the work experience working alongside brands such as Nintendo, Coca-Cola, and Warner Brother. This has enabled her with the knowledge of logistics, project management, and staffing.
Shanaz brings her expertise when choosing the best brand ambassadors for upcoming events. When it comes to building great relationships and communicating with our staff - She never fails to draw you in and make sure you have a good laugh with her American accent.
Did You Know? ... Not many people know Shanaz was born in Nottingham and her family moved to South Florida when she was a young girl. Her love for traveling was already embedded in her heart. Whenever Shanaz can get away she is somewhere on an adventure wanderlusting. One summer she drove from the Netherlands to Rome - a 16-hour journey through Belgium, Luxembourg, France, and Switzerland.
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