OUR AGENCY Team

Tom Eatenton

Founder

Tom has worked in the brand experience and event industries for nearly 20 years and having developed considerable experience in staffing he set up Kru Live in 2005 to offer a staffing service of excellence to experiential, event and PR agencies as well as to the staff working for them. With an absolute focus on delivery and customer service, Tom is proud to be known for an agency and team that consistently deliver beyond expectations.

Did You Know? ... That at the age of 15 Tom created STORM PRODUCTIONS – an under 18s party-production agency which at it’s peak had a following of over 3,000 regular paying customers.

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Sarah-Jane Benham

CEO

Sarah-Jane Benham joined Kru Live's casting team after years as a brand ambassador. In four years, she rose to Managing Director and led the development of TSEC, an international network for award-winning event staffing. TSEC has serviced brands like Ford, Google, and Visa. Benham ranked in the top 10 of Event 100 most influential people and regularly judges for event and experiential awards. In 2023, she became Kru Live's CEO. On appointment, she said: 
 

"I am incredibly honored and excited to take on the role of CEO at this pivotal moment for our company. I am committed to building on our success to drive growth and expansion into new markets. With our focus on innovation and exceptional service, I am confident that we will continue to deliver outstanding results for our clients and make a positive impact on the industry as a whole."

Did You Know? ... SJ is a published poet!

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Sarah Porter

Client Relationship Director

Sarah has a rich history of working with Kru Live, having joined the team in 2014 as a Staffing Executive and contributing to a broad spectrum of activations spanning gaming to beauty. Her extensive experience and expertise have led her to the position of Client Relationship Director, where she oversees the successful delivery of projects and ensures client satisfaction through diligent and proactive management.

Did You Know? ... Sarah can do a crab on the dancefloor - you'll believe it when you see it!

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Melissa Foster

Head of Operations

Mel gained her stripes as a Brand Ambassador, Performer, Team Leader, and Event Manager across the UK, Europe, and South America, she represented brands such as Samsung, Cadbury's, PlayStation, BMW, and Coca-Cola. She then moved into the London office, where she progressed through the ranks to Staffing and Entertainment Executive, Account Executive, and Senior Account Manager before honing her position as Head of Operations. She is passionate about discovering and developing new brands and products, and believe that communication, creative initiative, and a strong work ethic are crucial for success.

Did You Know? ... Melissa has appeared on TV a number of times in some very popular soaps!

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Lucinda Johnson

Financial Controller

Lucinda is our Financial Controller, responsible for managing the financial operations of Kru Live, from invoicing, billing and payroll. 

Anthony Lees

Group Account Director

As Group Account Director, Anthony he has a broad overview of all campaigns and is responsible for ensuring that they are delivered flawlessly with excellent service. His experience in the industry, gained over 10 years at Pod Staffing, Dovetail and Yes, amongst others, means that he is well-equipped to support on a variety of clients and activations, including award-winning ones.

Anthony is staff-focused, which means that he prioritises the well-being of the team, as well as the client. He believes in happy and motivated field and office staff - those that are, deliver high-quality, target-smashing results. Anthony brings a calm demeanor to all that he does, and as challenges are an inevitable part of any campaign, it's essential to have a team who can handle them with a positive and solutions-focused approach. 

Did You Know? ... Anthony once had lunch with Jet from popular 90s TV show Gladiators!

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Ali Afzal

Head of Staffing

As the Head of Staffing, Ali is responsible for ensuring exceptional staffing solutions by overseeing recruitment, selection, training, scheduling, and management of staff for Kru Live. With a proven track record in the events industry spanning 12 years, Ali has experience in a variety of activations, from experiential to talent. His role requires him to work closely with project managers, event producers, and clients to ensure events run smoothly, develop and implement staffing strategies and ensure the best talent is recruited for each activation. Ali is passionate about increasing visibility for the LGBTQ+ community within the events industry.

Did You Know? ... Ali has 10 brothers and sisters!

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Patricia Murray

Senior Staffing Manager

Trish is a Senior Staffing Manager at Kru Live, bringing with her over six years of experiential agency and field experience, and twenty years of touring the world with large-scale productions. She loves connecting with people and taking on challenges with a positive attitude. Her responsibilities include managing and supervising staff recruiters, overseeing recruitment and selection processes, developing and implementing staffing strategies, and ensuring that staffing needs are met to support business goals. Trish also provides guidance and support to other departments on staffing-related matters.

Did You Know? ... Trish toured with Micheal Jackson!

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Ella Butler

Account Manager

Audrey Simmons

Head of Region at Kru Live HK

Audrey Simmons is the Head of Region for Hong Kong, having joined the business in 2021. Originally from Hong Kong and with extensive account management experience across the UK and rest of the world, Audrey brings a wealth of knowledge to her role. She is passionate about developing teams and driving business growth through strategic planning and execution. Audrey is committed to fostering a culture of excellence and innovation while delivering exceptional customer experiences.

Did You Know? ... Audrey can speak English, Tagalog and Mandarin

Emma Gamliel

Senior Account Manager

As a Senior Account Manager, Emma is a seasoned professional with extensive experience in managing client relationships and delivering successful marketing campaigns. With over 9 years of experience in the industry, they have a proven track record of building strong partnerships with clients and driving growth for their business. [Name]'s responsibilities include overseeing all aspects of account management, from developing strategic plans and budgets to executing campaigns and ensuring client satisfaction.

Did You Know? ... Emma's big slobbery dog has featured in McFlys, 'Love on the Radio' video!

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Saskia Pinder-Young

Account Manager

since joining our team as an intern in 2017, Saskia has become an integral member of our Account Management team, utilising her skills to execute successful campaigns for our clients. With her expertise in project management and client communication, she has overseen a diverse range of campaigns, including the successful Nivea Sun Safety tour in collaboration with Cancer Research, which aimed to spread awareness of skin safety across the UK.

Did You Know? ... Saskia has an award winning Samoyed pooch!

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Samantha Moshine

Staffing & Social Media Executive

As Kru Live's Staffing and Social Media Executive, Sam brings a passion for building connections and driving engagement across various social media platforms. With a keen eye for detail and creative flair, Sam works closely with the marketing team to develop and implement social media strategies, create compelling content, and track analytics to measure success.

Did You Know? ... Sam is an adrenaline junkie! She loves adventure!

Rhiannon Bates

Senior Staffing Executive

Rhiannon started her journey with Kru Live in 2019, bringing with her a wealth of experience as an Event Manager for hospitality venues. In 2021, she joined our agency team as a Staffing Executive and her exceptional performance led to her promotion to a Senior Staffing role.

Did You Know? ... Rhiannon's pride and joy is her bike, which she cycles into the office when the team comes together each week.

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Chanelle Harrold

Account Manager

Chanelle is a skilled manager with expertise in managing major clients across a range of live experiences. With extensive experience in event management, she has delivered successful product launches, AGMs, employee engagement events, and incentive programs for Microsoft.

Did You Know? ... Chanelle has size two feet!

Mo Mahmut

Staffing Executive

Mo has been with Kru Live since the 2012 Olympics working in the field. His background is in musical theatre where he performed in many shows both national and international, then had an interest in the production side and began stage managing at different venues.

Mo also has many years experience as an event manager and only really worked with Kru Live so felt like a natural step for Mo to come in and work more closely with us.

Did You Know? ... Mo really enjoys playing the Ukulele and when he gets a free moment can be found playing in a corner somewhere.

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Rudy

Kru Team Mascot

Rudy is the official Kru team mascot... ahem, boss! When he's in the office, he brings a smile to everyone's face, and certainly lets you know when he's hungry... 

Did You Know? ... Unsurprisingly, Rudy loves snacks!