Experience-led Activations for Global Retailers

We know retail

Our company specializes in creating experience-led activations for a diverse range of global retailers and shopping destinations. Our recent and ongoing partnerships include renowned brands such as Ikea, Footlocker, Selfridges, Kate Spade, and Westfield.

In-store sales and demonstration campaigns are a significant part of our business, representing nearly 30% of our services. We provide fully trained and results-driven brand ambassadors for leading brands, such as Oculus Rift, Google, SodaStream, and Hasbro, among others. Check this out for more.

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Reporting is key

Our in house reporting capabilities are second to none and allow us to monitor results live onsite. They enable us to remain fluid in our approach, knowledge share amongst teams and make on the job amends.

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Good time keeping, customer service and a great work ethic are characteristics we know to be important to our clients

Our clients see us as specialist extension of their team

We offer personal service and Global Solutions

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CLIENT SPOTLIGHT: BALPREET MANGAT, MANAGING PARTNER DENTSU CREATIVE

Balpreet Mangat is the Co-Founder and Managing Partner of the experiential division of Dentsu UK, delivering Modern Brand Experience. A senior marketing professional, Balpreet has a career spanning almost two decades in the brand experience

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Kru have been really helpful in making our product demonstrations a success. They respond to last minute requests excellently and are always keeping me in the loop. Kru have been able to deliver excellent results and have made the training process really simple too

Sodastream

We have worked with the Kru team for over a year now with Oculus and I can honestly say that they are a key part of the team, they are always reliable, easy to get hold of at any time and never come to us with an issue that doesn’t have a solution. The campaign has been managed brilliantly with great staff and coverage from the field team. Not only do they manage and motivate staff well but also come to us with solutions in a professional and timely manner.

Jack Morton Worldwide

“We set Kru Live the very challenging task of delivering a range of ambassadors across a variety of projects, in 13 cities across the UK over a very busy and competitive 6 week event period, and we were very pleased with the results! The Kru Live team became the face of the DHL brand, so selection and training was paramount and we worked well together to make that happen. I was very impressed by the casting days, and the video entries were a really great way for us to be involved with selection which built a level of comfort early on in the process, and their systems made the on the day management much more efficient. Kru Live have become a trusted partner and we continue to collaborate and work with Kru Live on all our current and future events”.