Tuesday 1st September

The Firestone Music tour has been visiting summer festivals throughout Europe and over the bank holiday weekend the party continued at Reading festival. Implementing the Firestone booth was Sports Marketing and Communication agency Sports Ad-X who partnered with independent staffing agency Kru Live to provide a team of fun and engaging brand ambassadors.

The Firestone experience captured festival goer’s unforgettable festival moments using a selfie stick taken by the brand ambassadors. Attendees were then directed to the Firestone booth to collect their festival images where they could chill in the tyre themed seats and deck chairs or get fired up with the Firestone stimulator by virtually racing around a track to be into the chance of winning an exclusive festival experience.

Account Executive, Kat Martin said “Rain, hail or shine festivals are a great opportunity for brands to engage with their target audience, with our wealth of experience in providing staff for music festivals we were able to source the right personalities to align with the fun and lively brand experience”.

  • The Cogs Awards For the People that make it Work Staffing Winner 2013
  • Field Marketing Award Bronze winner 2013
  • Event 100 Club
  • Field Marketing Award Brand Experience Award Silver Winner 2013
  • Field Marketing Award Brand Experience Award Bronze winner 2014
  • Event Awards Winner 2016
  • Event 100 Club 2013
  • IVCA Live come Awards 2013 Winner
  • The Drum UK Event Awards: Award Winner 2015
  • Field Marketing Award Brand Experience Award Gold Winner 2012
  • The Cogs 2016 Awards Silver Winner
  • Field Marketing Award Brand Experience Award Gold winner 2015

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By ticking this box, you agree that we can store and use your data to communicate with you. We will never pass on your information to other organisations. You can review our privacy policy here.