Wednesday 28th October
Succeeding a spectacular show hosted by Nicki Minaj in Glasgow in November 2014, the 2015 MTV Europe Music Awards ceremony was held in Milan on October 25th. On this occasion, MTV partnered with Italian retailer Tezenis; main sponsor of the event; to activate the international “EMAzing Tezenis Look” competition. The activation aimed to invite winners to the EMAs in Milan for a 3-day “VIP Popstar experience” whilst increasing the event media coverage.

Entertainment channel MTV appointed independent staffing specialist agency Kru Live to provide a team of brand ambassadors to promote the campaign in seven participating countries across Europe. Kru shortlisted dynamic and charismatic ambassadors locally to drive entries to the competition and create a buzz around the 2015 MTV EMA.

Julie Beze, Senior Account Manager said “It was a great privilege to partner with MTV and to play our part in a truly international competition. We activated simultaneously in Moscow, Lisbon, London, Berlin, Vienna & Madrid through The Staffing Collective”.

  • Field Marketing Award Bronze winner 2013
  • The Cogs Awards For the People that make it Work Staffing Winner 2013
  • Field Marketing Award Brand Experience Award Gold winner 2015
  • Event 100 Club 2013
  • The Cogs 2016 Awards Silver Winner
  • Event 100 Club
  • Field Marketing Award Brand Experience Award Silver Winner 2013
  • Field Marketing Award Brand Experience Award Bronze winner 2014
  • IVCA Live come Awards 2013 Winner
  • The Drum UK Event Awards: Award Winner 2015
  • Field Marketing Award Brand Experience Award Gold Winner 2012
  • Event Awards Winner 2016

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By ticking this box, you agree that we can store and use your data to communicate with you. We will never pass on your information to other organisations. You can review our privacy policy here.