Wednesday 28th October
Succeeding a spectacular show hosted by Nicki Minaj in Glasgow in November 2014, the 2015 MTV Europe Music Awards ceremony was held in Milan on October 25th. On this occasion, MTV partnered with Italian retailer Tezenis; main sponsor of the event; to activate the international “EMAzing Tezenis Look” competition. The activation aimed to invite winners to the EMAs in Milan for a 3-day “VIP Popstar experience” whilst increasing the event media coverage.
Entertainment channel MTV appointed independent staffing specialist agency Kru Live to provide a team of brand ambassadors to promote the campaign in seven participating countries across Europe. Kru shortlisted dynamic and charismatic ambassadors locally to drive entries to the competition and create a buzz around the 2015 MTV EMA.
Julie Beze, Senior Account Manager said “It was a great privilege to partner with MTV and to play our part in a truly international competition. We activated simultaneously in Moscow, Lisbon, London, Berlin, Vienna & Madrid through The Staffing Collective”.