Thursday 9th July
Working in Partnership with Live Nation, Kru Live were at Wireless Festival last weekend with their handpicked Black XS Brand Ambassadors. Festival goers were given the opportunity to be immersed in the Perfume brand Black XS sensory activation produced by the world largest live entertainment company, Live Nation.
The independent specialist staffing agency, Kru Live were appointed to provide 2 event managers and 6 brand ambassadors to host the 360 degree photo booth event across both festival weekends.
Julie Beze, Senior Account Manager at Kru Live said “The event involves submerging festival goers in a multi- sensory experience. Members of the public are given the chance to experience the signature scent whilst taking part in an unforgettable 360 photo experience which they can share online with their friends.”
Beze continued, “It was imperative that our brand ambassadors embodied the brands identity and enhanced the festival goer’s experience.”