Diversity and inclusion are not just buzzwords, but key aspects of a successful and innovative business. A diverse and inclusive team brings together varied perspectives, experiences and talent, which ultimately results in increased creativity and growth. At Kru Live, we celebrate our diverse team - whether that’s in the office or in the field.
"One of my first ever promotional jobs 12 years ago was with Kru. I’ve worked as an Event Manager and Producer in this sector across many projects for various companies, but Kru has by far always stood out for me. To now be a part of the Senior Leadership Team, helping to shape the future of our agency is a great privilege. I am passionate about inclusivity and diversity and know that Kru’s influence as a leader in our sector will help drive positive change industry wide". - Ali Afzal, Head of Staffing
At present, we are proud to say that:
79% of our field staff identify as being from a racial or ethnic minority
56% of our field team identify as women
24% of Kru have a declared disability
32% of our agency team identify as LGBTQ+
Kru Live boasts a 81% female senior leadership team
Here’s how we did it:
Inclusive Hiring Practices
We believe in inclusivity right from the start. Our hiring process is designed to ensure equal opportunities for all candidates and ensure that the process is unbiased and fair. We actively seek talent from diverse backgrounds - whether that is in terms of race, gender, age or other demographics.
We believe that inclusivity begins at the top. Our leadership team is female led, but comprises of individuals from diverse backgrounds and demographics, all of whom bring a unique perspective, experience and talent to the table.
Regular Training and Education
We believe that building an inclusive team doesn’t just stop at the hiring process. We regularly provide diversity and inclusion training to our staff, creating awareness, understanding and eliminating unconscious biases and barriers.
Open Communication and Feedback
Communication is key in many areas, and is even more important when it comes to diversity and inclusion. At Kru, we ensure to keep communication channels open for employees to voice their concerns, share ideas, provide feedback or request support. At Kru Live, our people are our greatest asset.
By fostering a culture of diversity and inclusion, we continue to create a workplace where everyone feels valued, heard, and empowered to contribute their best - and in return, we not only see the benefits of different experiences and perspectives shine through the business at every level, but we are proud to say that 100% of our staff would recommend us as an employer.