Client:
SODASTREAM
Brand:
SODASTREAM
Activity Summary:
Following a competitive tender process, we were appointed the sole staffing partner for all Sodastream activity including the London launch and nationwide roll out of their in-store demonstration programme across Selfridges and Lakeland stores
- Having recently undergone a brand refresh, Sodastream were on the hunt for a reliable and trusted experiential and staffing partner
- They needed to communicate the renewed brand vision and deliver demonstrations in an educational and meaningful way to drive awareness and sales
- Leveraging our relationship with Selfridges (we recently provided 30 Hosts for Flipside exhibition and regularly provide teams in-store demonstrating Google products), we worked in partnership with the Sodastream to secure demonstration space within the flagship Selfridges store
- The project scope consisted of 3 months of demonstration, 3 days per week
- Staff passion for the product, and mission to reduce plastic and be sustainable was crucial - they had to align with the brand and be completely authentic
Kru Solution:
- Kru Live recruited and trained a core team of 5 top demonstrators with sales expertise.
- To ensure Sodastreamers were fully trained on the history, values and products we devised a one day immersive training session in collaboration with Kru Live and brand team
- Bespoke casting ensured a perfect brand match. Key questions helped to uncover the perfect Sodastreamer - they had to be energetic, bubbly in character, sales focused and passionate about spreading the brand vision
- Sodastreamers encouraged shoppers to demo the product and promote giveaways
- Branded uniform and demo kit was sourced and managed by Kru Live to create a strong brand presence in-store
- In-store staff training and engagement by Sodastreamers encouraged brand advocacy within the retailer
- E-refreshers, sales and skype training ensure staff knowledge is always up to date
Results
- 100% Staff Attendance Rates
- Circa 8500 meaningful shopper engagements
- Sales target surpassed
- Due to success of Kru Live and Sodastream’s partnership we are expanding demos nationwide across 15 Lakeland stores and are in discussion with Selfridges about phase 2 of activity for 2019
- Strong relationship with Selfridges developed by Sodastreams and Kru Live account team who met them personally to discuss ways of working and debrief post activity
What The Client Said
Kru have been really helpful in making our product demonstrations a success. They respond to last minute requests excellently and are always keeping me in the loop. Kru have been able to deliver excellent results and have made the training process really simple too.
