Client:

SODASTREAM

Brand:

SODASTREAM

Activity Summary:

Following a competitive tender process, we were appointed the sole staffing partner for all Sodastream activity including the London launch and nationwide roll out of their in-store demonstration programme  across Selfridges and Lakeland stores

 

  • Having recently undergone a brand refresh, Sodastream were on the hunt for a reliable and trusted experiential and staffing partner
  • They needed to communicate the renewed brand vision and deliver demonstrations in an educational and meaningful way to drive awareness and sales
  • Leveraging our relationship with Selfridges (we recently provided 30 Hosts for Flipside exhibition and regularly provide teams in-store demonstrating Google products), we worked in partnership with the Sodastream to secure demonstration space within the flagship Selfridges store
  • The project scope consisted of 3 months of demonstration, 3 days per week
  • Staff passion for the product, and mission to reduce plastic and be sustainable was crucial - they had to align with the brand and be completely authentic

 

Kru Solution:

  • Kru Live recruited and trained a core team of 5 top demonstrators with sales expertise.
  • To ensure Sodastreamers were fully trained  on the history, values and products we devised a one day immersive training session in collaboration with Kru Live and brand team
  • Bespoke casting ensured a perfect brand match. Key questions helped to uncover the perfect Sodastreamer - they had to be energetic, bubbly in character, sales focused and passionate about spreading the brand vision
  • Sodastreamers encouraged shoppers to demo the product and promote giveaways
  • Branded uniform and demo kit was sourced and managed by Kru Live to create a strong brand presence in-store
  • In-store staff training and engagement by Sodastreamers encouraged brand advocacy within the retailer
  • E-refreshers, sales and skype training ensure staff knowledge is always up to date

 

Results

  • 100% Staff Attendance Rates
  • Circa 8500 meaningful shopper engagements  
  • Sales target surpassed
  • Due to success of Kru Live and Sodastream’s partnership we are expanding  demos nationwide across 15 Lakeland stores and are in discussion with Selfridges about phase 2 of activity for 2019
  • Strong relationship with Selfridges developed by Sodastreams and Kru Live account team who met them personally to discuss  ways of working and debrief post activity

 

What The Client Said

Kru have been really helpful in making our product demonstrations a success. They respond to last minute requests excellently and are always keeping me in the loop. Kru have been able to deliver excellent results and have made the training process really simple too.

  • Field Marketing Award Brand Experience Award Gold Winner 2012
  • Field Marketing Award Brand Experience Award Silver Winner 2013
  • Field Marketing Award Brand Experience Award Gold winner 2015
  • Field Marketing Award Brand Experience Award Bronze winner 2014
  • IVCA Live come Awards 2013 Winner
  • Event 100 Club 2013
  • Field Marketing Award Bronze winner 2013
  • The Drum UK Event Awards: Award Winner 2015
  • The Cogs Awards For the People that make it Work Staffing Winner 2013
  • Event Awards Winner 2016
  • Event 100 Club
  • The Cogs 2016 Awards Silver Winner

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