Client:

Jack Morton Worldwide

Brand:

Samsung

Activity Summary:

• Support Samsung Olympic Sponsorship & Galaxy SIII product launch
• Dates: May – September 2012
• Sites: Westfield, White City, Spitalfields, Hyde Park & Olympic Park
• Multiple consumer experiences and touch points around handset features
• On stand presentation and PIN collecting competitions organised

Kru Solution:

• Retained core management team
• 150 trained brand ambassadors delivering over 11 different roles
• 10 training sessions including technical product, magic & presenting
• Uniform logistics and laundering
• Mystery shopping & Surveying of retail experience and collation of feedback

Results

• Over 4000 staffing days delivered with 99.98%
• Coverage Campaign extension and introduction to other products of brand
• Rated as favourite staffing agency to work for by 100% of staff surveyed on the campaign

  • Field Marketing Award Bronze winner 2013
  • The Cogs 2016 Awards Silver Winner
  • Field Marketing Award Brand Experience Award Silver Winner 2013
  • IVCA Live come Awards 2013 Winner
  • Event Awards Winner 2016
  • Field Marketing Award Brand Experience Award Gold winner 2015
  • The Cogs Awards For the People that make it Work Staffing Winner 2013
  • The Drum UK Event Awards: Award Winner 2015
  • Field Marketing Award Brand Experience Award Gold Winner 2012
  • Field Marketing Award Brand Experience Award Bronze winner 2014
  • Event 100 Club 2013
  • Event 100 Club

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By ticking this box, you agree that we can store and use your data to communicate with you. We will never pass on your information to other organisations. You can review our privacy policy here.