Client:
Jack Morton Worldwide
Brand:
Samsung
Activity Summary:
• Support Samsung Olympic Sponsorship & Galaxy SIII product launch
• Dates: May – September 2012
• Sites: Westfield, White City, Spitalfields, Hyde Park & Olympic Park
• Multiple consumer experiences and touch points around handset features
• On stand presentation and PIN collecting competitions organised
Kru Solution:
• Retained core management team
• 150 trained brand ambassadors delivering over 11 different roles
• 10 training sessions including technical product, magic & presenting
• Uniform logistics and laundering
• Mystery shopping & Surveying of retail experience and collation of feedback
Results
• Over 4000 staffing days delivered with 99.98%
• Coverage Campaign extension and introduction to other products of brand
• Rated as favourite staffing agency to work for by 100% of staff surveyed on the campaign
