Client:

Plant Pop

Brand:

Plant Pop

Activity Summary:

Plant Pop was the first immersive, interactive art exhibit celebrating plant based fun. Plant Pop was an interactive experience designed to be tactile and shareable. Members of the public were invited to let their imagination run wild as they explore the plant-powered playground. A brightly coloured maze of rooms containing a cherry wrecking ball, an avocado ball pit, a watermelon seesaw and a pea swing, creating a space full of imagination creativity and positive vibes.
 

Kru Solution:

  • Staff casting, selection and briefing  
  • Management of rotating pool of staff
  • Daily management of the Team Leaders and Brand Ambassador schedules, staff check ins and outs
  • Full reporting, weekly & end of campaign analy

 

Structure:

  • Number of Staffing Days: 196
  • 1 x Team Leader & 6 x Brand Ambassadors
  • Monday - Sunday across 4 weeks

 

 

Results

  • 100 % coverage
  • Received 100 % positive feedback from visitors
  • Brand Ambassadors engaged with approximately 300 paying customers per day

 

  • The Cogs 2016 Awards Silver Winner
  • Event 100 Club
  • IVCA Live come Awards 2013 Winner
  • Field Marketing Award Brand Experience Award Gold Winner 2012
  • Field Marketing Award Brand Experience Award Gold winner 2015
  • Field Marketing Award Brand Experience Award Bronze winner 2014
  • Field Marketing Award Bronze winner 2013
  • Event 100 Club 2013
  • Field Marketing Award Brand Experience Award Silver Winner 2013
  • Event Awards Winner 2016
  • The Drum UK Event Awards: Award Winner 2015
  • The Cogs Awards For the People that make it Work Staffing Winner 2013

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