Client:
Plant Pop
Brand:
Plant Pop
Activity Summary:
Plant Pop was the first immersive, interactive art exhibit celebrating plant based fun. Plant Pop was an interactive experience designed to be tactile and shareable. Members of the public were invited to let their imagination run wild as they explore the plant-powered playground. A brightly coloured maze of rooms containing a cherry wrecking ball, an avocado ball pit, a watermelon seesaw and a pea swing, creating a space full of imagination creativity and positive vibes.
Kru Solution:
- Staff casting, selection and briefing
- Management of rotating pool of staff
- Daily management of the Team Leaders and Brand Ambassador schedules, staff check ins and outs
- Full reporting, weekly & end of campaign analy
Structure:
- Number of Staffing Days: 196
- 1 x Team Leader & 6 x Brand Ambassadors
- Monday - Sunday across 4 weeks
Results
- 100 % coverage
- Received 100 % positive feedback from visitors
- Brand Ambassadors engaged with approximately 300 paying customers per day
