Client:
Pernod Ricard
Brand:
Jameson
Activity Summary:
To celebrate St Patrick's Day and the heritage of Jameson Whiskey, we provided a fully trained, on brand team of Brand Ambassadors across 6 cities on St Patrick’s weekend. Staff were required to engage with the public at targeted semi outdoor bar venues, distributing merchandise, product samples and drink tokens alongside fun games and pop up barbers, courtesy of Jameson.
Kru Solution:
- On brand, authentic team of Brand Ambassadors and Team Leaders per location to rotate breaks, manage stock and reporting post event
- All staff were fully trained by Jameson in-house brand ambassador to deepen their understanding of the brand and key messages prior to going onsite
- Branded, premium uniform was made bespoke and logistically managed by Kru Live
Results
- 100% staff coverage across 18 staffing days
- 100% of target achieved - all stock distributed
- Positive customer feedback and full reporting post event by Team Leaders ensured valuable anecdotal insights were captured and relayed back to the client for analysis
