Client:

Jack Morton Worldwide

Brand:

Google

Activity Summary:

We were appointed by our agency client Jack Morton to provide the team for Google at IFA 2018. Google had its own Android and Assistant stands at the Exhibition this year, they were also offering each of the companies at the show support should their product have Google Assistant built into it.

 

Kru Solution:

Kru Live provided a team of 100 team members per day across three training and press days and six live dates. Totalling 900 staffing days. Each of the team members were carefully selected based on their ability to work with tech, bringing heaps of energy on long days and their flexibility to work across various stands were needed across the exhibition.

 

Results

Across the exhibition we achieved 100% coverage of 900 staffing days, utilising complimentary reserve ambassadors to support where needed. The client was extremely happy with the team, we have since gone on to be recommended to Google in Germany to work with their agency there on events from October to December this year!

  • Event Awards Winner 2016
  • Field Marketing Award Brand Experience Award Bronze winner 2014
  • Event 100 Club 2013
  • Field Marketing Award Brand Experience Award Silver Winner 2013
  • The Drum UK Event Awards: Award Winner 2015
  • Field Marketing Award Brand Experience Award Gold winner 2015
  • IVCA Live come Awards 2013 Winner
  • Event 100 Club
  • The Cogs 2016 Awards Silver Winner
  • Field Marketing Award Bronze winner 2013
  • The Cogs Awards For the People that make it Work Staffing Winner 2013
  • Field Marketing Award Brand Experience Award Gold Winner 2012

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By ticking this box, you agree that we can store and use your data to communicate with you. We will never pass on your information to other organisations. You can review our privacy policy here.