Client:
Banana Republic
Brand:
Banana Republic
Activity Summary:
Over the Easter weekend Brand Republic wanted to celebrate the launch of their new Spring/Summer collection with a chocolate giveaway. The aim of the activity was to increase footfall into their stores, raise their brand awareness and to celebrate their new collection. We were asked to deliver a team of enthusiastic ambassadors who would engage with customers and create excitement for the in store activity.
Kru Solution:
Through our extensive booking process we provided 14 brand ambassadors to interact with customers.
Our team promoted in 7 locations around the UK and wore clothes from the new collection.
Street teams handed out postcards to extend brand reach and to drive additional footfall into the store.
Chocolate bars were distributed by retail teams for anyone who entered the store.
Results
An increase in footfall into the store.
A successful introduction for new customers to the brand.
Free chocolate bar proved to be a great incentive.
What The Client Said
"Feedback from the stores has been nothing but positive, so I wanted to take this opportunity to say thank you to yourself and team for your support. "
