Client:

Banana Republic

Brand:

Banana Republic

Activity Summary:

Over the Easter weekend Brand Republic wanted to celebrate the launch of their new Spring/Summer collection with a chocolate giveaway. The aim of the activity was to increase footfall into their stores, raise their brand awareness and to celebrate their new collection. We were asked to deliver a team of enthusiastic ambassadors who would engage with customers and create excitement for the in store activity.

Kru Solution:

Through our extensive booking process we provided 14 brand ambassadors to interact with customers.

Our team promoted in 7 locations around the UK and wore clothes from the new collection.

Street teams handed out postcards to extend brand reach and to drive additional footfall into the store.

Chocolate bars were distributed by retail teams for anyone who entered the store.

Results

An increase in footfall into the store.

A successful introduction for new customers to the brand.

Free chocolate bar proved to be a great incentive.

What The Client Said

"Feedback from the stores has been nothing but positive, so I wanted to take this opportunity to say thank you to yourself and team for your support. "

  • Field Marketing Award Bronze winner 2013
  • The Cogs Awards For the People that make it Work Staffing Winner 2013
  • IVCA Live come Awards 2013 Winner
  • The Drum UK Event Awards: Award Winner 2015
  • Event 100 Club
  • Field Marketing Award Brand Experience Award Silver Winner 2013
  • The Cogs 2016 Awards Silver Winner
  • Field Marketing Award Brand Experience Award Gold Winner 2012
  • Field Marketing Award Brand Experience Award Bronze winner 2014
  • Field Marketing Award Brand Experience Award Gold winner 2015
  • Event 100 Club 2013
  • Event Awards Winner 2016

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By ticking this box, you agree that we can store and use your data to communicate with you. We will never pass on your information to other organisations. You can review our privacy policy here.