Client:
Jack Morton Worldwide
Brand:
Activity Summary:
The Facebook European Coffee Tour, a multi-city tour promoting a series of Facebook run events designed to help small business owners improve their digital skills. Members of the public had the opportunity to find out how to improve their digital skill sets whilst they were served freshly ground Lattes and Cappuccinos from a fully converted and branded VW Campervan.
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Kru Solution:
Our full service consisted of:
- Sourcing, equipment and fully branding a VW Campervan in local markets
- Specialist team sourcing including Barista's, Drivers and Event Managers
- Journey planning and sourcing site locations for over 50 live dates
- Daily reporting including real time data and monitoring
- Full campaign logistics involving multiple international suppliers
- Warehousing and management of all consumables
Results
100% of target across 100% of live dates
100% staff coverage
