Training Services for Successful Events

authenticity is key

At Kru, we take great pride ensuring that personality and experience matches the brand. For us, authenticity and a genuine passion is the key to a successful activation.

BRAND AMBASSADORS

Our field teams are not 'promo staff', in fact, we don't believe in that term. We provide brand ambassadors: people who create memorable and meaningful experiences that have the power to influence. They are authentic, always relevant, passionate and event savvy and will always be fully briefed and working towards the campaign objectives. That's what makes a Kru Brand Ambassador.

Our committment to ensuring that all our team members are the best people for the job, means that we have over 7,500 people who have applied to work with us, but chosen to register only 3,500. Our Brand Ambassadors are the best in the business.

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training

As well as comprehensive briefings, we also implemenet pre-event knowledge checkers to ensure that the brief has been fully understood.

We believe that training is best when done in person, and so, that is why we offer all our clients complimentary use of Kru HQ for training sessions and work with you to ensure that they are informative, engaging and fun!

Check out this training day that was run in collaboration with Givergy to give you an example of what works.

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3,500 of the UK’s most experienced, elite brand ambassadors nationwide

Bespoke Staff Selection for Specialist briefs

Industry Leading Staff Payment briefing and payment systems

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Your Trusted Partner for Sporting Event Staffing in 2024

The year 2024 promises to be an exhilarating period for sports enthusiasts worldwide, with a lineup of major events no matter what your chosen sport. From the Women’s U20 FIFA World Cup in Colombia, the Cricket T20 World Cup across the West Indies

SJ shares one brilliant piece of advice on the Just One Thing podcast from Elevate

Our CEO Sarah-Jane Benham recently joined nearly 200 other event professionals at The Hoxton, Southwark for the Elevate Mentoring 2024 kick-off. She was also asked to join people and culture consultants Nic Neal and Zoe Tuffs on stage to share her

Amos Mukombero: Cultural Tastemaker, Creative Director, Visual Storyteller, Kru Champion

When Amos first signed up to work with us at Kru Live in 2015, he didn’t realise just how significantly it would impact his career over the next few years. What started as a part-time gig to earn extra income and gain event experience at university

The Kru recruitment process: how to get on our books

Embarking on a journey with Kru Live is not just about finding a job; it's about joining a family of passionate individuals who bring events to life. If you're ready to step into the dynamic world of event staffing, our recruitment process is

Kru is hitting the road! And we'd love to meet you...

Get ready, Kru Live is hitting the road and coming to a city near you! We're on the lookout for the hottest talent to join our ranks and become part of the Kru family. Whether you're fresh out of university and looking to start your career, or

Top tips for a Successful Event, from our Event Manager, Maggie Lambo

I’ve been an Event Manager with Kru Live for over two years and have worked on so many exciting campaigns. From hosting The 2023 Sports Industry Awards to production and managing a private, global networking event for luxury brand Chanel (that’s

Sade Giliberti, multi-award winning TV presenter, actor and Kru Ambassador

Explosive energy, infectious enthusiasm and a whole lot to say, Sade Giliberti is an award winning TV presenter hailing from South Africa, who moved to London almost nine years ago to pursue her dream of international stardom. She’s worked with Kru

A Global Reach: The Power of Preferred Partnerships

Global brands need global support. In a world where footprint extends far beyond local boundaries, establishing a partnership with a reliable and valued supply becomes not just beneficial, but imperative for achieving success. In 2013, in response

A Day in the Life: Mehmet Mahmut, Event Manager

Mo Mahmut’s background is deeply rooted in musical theatre, having graced stages across the globe in shows such as "Spirit of the Dance," "Night of the Musicals," "Back in the Swing," and "Broadway: A Star-Spangled Celebration," among many others.

Kru Live extends collaboration with Givergy to Hong Kong Regional Office to support growth strategy

Since our launch in 2005, Kru Live has grown to be one of industry’s most established staffing agencies in the live engagement industry, providing experiential staffing solutions for its clients. Our expertise in executing live events, product

Kit Esuruoso, Brand Ambassador: How Kru Live has supported me in between gigs

Kit Esuruoso is an award winning actor living in London. Kit has recently Won the Award for Best Actor playing in the nominated film ‘Akoni’ at the Australian Screen Industry and Network Awards. He recently finished Bonnie and Clyde at the Garrick

Benefits of Partnering with Kru Live for Your Event Staffing Needs

Staffing is one of the most crucial components of an event. From ensuring seamless execution and logistics to creating memorable experiences, having the right staff is essential. When you choose Kru Live for your event or activation, we don’t just

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Kru have been really helpful in making our product demonstrations a success. They respond to last minute requests excellently and are always keeping me in the loop. Kru have been able to deliver excellent results and have made the training process really simple too

Sodastream

We have worked with the Kru team for over a year now with Oculus and I can honestly say that they are a key part of the team, they are always reliable, easy to get hold of at any time and never come to us with an issue that doesn’t have a solution. The campaign has been managed brilliantly with great staff and coverage from the field team. Not only do they manage and motivate staff well but also come to us with solutions in a professional and timely manner.

Jack Morton Worldwide

“We set Kru Live the very challenging task of delivering a range of ambassadors across a variety of projects, in 13 cities across the UK over a very busy and competitive 6 week event period, and we were very pleased with the results! The Kru Live team became the face of the DHL brand, so selection and training was paramount and we worked well together to make that happen. I was very impressed by the casting days, and the video entries were a really great way for us to be involved with selection which built a level of comfort early on in the process, and their systems made the on the day management much more efficient. Kru Live have become a trusted partner and we continue to collaborate and work with Kru Live on all our current and future events”.