About

Our Philosophy

At KRU Live, we believe in the experience. It is at the core of everything we do, from the exceptional experience we provide to our staff and clients, to the 'WOW' experience our teams deliver on site.

Our passion for delivering an unrivalled experience extends through to our on-site teams. We strive to provide provide well-trained, event-conscious and relevant Brand Ambassadors that are enthusiastic, engaging and create memorable experiences for their audience. They have the power to influence, engage and deliver the required results for any campaign: they are the experience.

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Our Story

Founded in 2005, Kru Live was formed to introduce a different set of values to the industry – values that offer a service of excellence to both staff and clients alike; those that make the difference between an ‘okay’ campaign and a ‘fantastic’ campaign. Thorough and detailed briefings, timely and fair pay systems and regular communication are what we believe makes KRU Live stand out from the rest.

In 2013, Kru Talent International was formed. Born out of an increase in client demand for more theatre to be incorporated into live events, we specialise in unique acts, commissioned pieces, performers, celebrity hosts and presenters. Our sweet spot is in large scale immersive events and fan engagement.

In 2014, we launched The Staffing & Entertainment Collective, spanning 34 countries. Recent international activations on the global stage include pan European tours with Reebok, Footlocker, Taylor Swift, Salesforce and PlayStation.

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We deliver multi award winning teams worldwide.

We have delivered Millions of memorable consumer engagements.

We work on many of the country’s most prestigious events and promotional campaigns.

You're In Good Company

Elevating Brand Experiences with Sampling Science

How blending scientific precision with creative tactics can elevate your product sampling to drive engagement and sales. Product sampling is more than just handing out freebies, it's a strategic endeavour that can yield significant benefits to

Your Trusted Partner for Sporting Event Staffing in 2024

The year 2024 promises to be an exhilarating period for sports enthusiasts worldwide, with a lineup of major events no matter what your chosen sport. From the Women’s U20 FIFA World Cup in Colombia, the Cricket T20 World Cup across the West Indies

SJ shares one brilliant piece of advice on the Just One Thing podcast from Elevate

Our CEO Sarah-Jane Benham recently joined nearly 200 other event professionals at The Hoxton, Southwark for the Elevate Mentoring 2024 kick-off. She was also asked to join people and culture consultants Nic Neal and Zoe Tuffs on stage to share her

Amos Mukombero: Cultural Tastemaker, Creative Director, Visual Storyteller, Kru Champion

When Amos first signed up to work with us at Kru Live in 2015, he didn’t realise just how significantly it would impact his career over the next few years. What started as a part-time gig to earn extra income and gain event experience at university

The Kru recruitment process: how to get on our books

Embarking on a journey with Kru Live is not just about finding a job; it's about joining a family of passionate individuals who bring events to life. If you're ready to step into the dynamic world of event staffing, our recruitment process is

Kru is hitting the road! And we'd love to meet you...

Get ready, Kru Live is hitting the road and coming to a city near you! We're on the lookout for the hottest talent to join our ranks and become part of the Kru family. Whether you're fresh out of university and looking to start your career, or

Top tips for a Successful Event, from our Event Manager, Maggie Lambo

I’ve been an Event Manager with Kru Live for over two years and have worked on so many exciting campaigns. From hosting The 2023 Sports Industry Awards to production and managing a private, global networking event for luxury brand Chanel (that’s

Sade Giliberti, multi-award winning TV presenter, actor and Kru Ambassador

Explosive energy, infectious enthusiasm and a whole lot to say, Sade Giliberti is an award winning TV presenter hailing from South Africa, who moved to London almost nine years ago to pursue her dream of international stardom. She’s worked with Kru

A Global Reach: The Power of Preferred Partnerships

Global brands need global support. In a world where footprint extends far beyond local boundaries, establishing a partnership with a reliable and valued supply becomes not just beneficial, but imperative for achieving success. In 2013, in response

A Day in the Life: Mehmet Mahmut, Event Manager

Mo Mahmut’s background is deeply rooted in musical theatre, having graced stages across the globe in shows such as "Spirit of the Dance," "Night of the Musicals," "Back in the Swing," and "Broadway: A Star-Spangled Celebration," among many others.

Kru Live extends collaboration with Givergy to Hong Kong Regional Office to support growth strategy

Since our launch in 2005, Kru Live has grown to be one of industry’s most established staffing agencies in the live engagement industry, providing experiential staffing solutions for its clients. Our expertise in executing live events, product

Kit Esuruoso, Brand Ambassador: How Kru Live has supported me in between gigs

Kit Esuruoso is an award winning actor living in London. Kit has recently Won the Award for Best Actor playing in the nominated film ‘Akoni’ at the Australian Screen Industry and Network Awards. He recently finished Bonnie and Clyde at the Garrick

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Kru have been really helpful in making our product demonstrations a success. They respond to last minute requests excellently and are always keeping me in the loop. Kru have been able to deliver excellent results and have made the training process really simple too

Sodastream

We have worked with the Kru team for over a year now with Oculus and I can honestly say that they are a key part of the team, they are always reliable, easy to get hold of at any time and never come to us with an issue that doesn’t have a solution. The campaign has been managed brilliantly with great staff and coverage from the field team. Not only do they manage and motivate staff well but also come to us with solutions in a professional and timely manner.

Jack Morton Worldwide

“We set Kru Live the very challenging task of delivering a range of ambassadors across a variety of projects, in 13 cities across the UK over a very busy and competitive 6 week event period, and we were very pleased with the results! The Kru Live team became the face of the DHL brand, so selection and training was paramount and we worked well together to make that happen. I was very impressed by the casting days, and the video entries were a really great way for us to be involved with selection which built a level of comfort early on in the process, and their systems made the on the day management much more efficient. Kru Live have become a trusted partner and we continue to collaborate and work with Kru Live on all our current and future events”.

Bright Partnerships

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team@krulive.com

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Find Us

2 Leathermarket St,
London,
SE1 3HN

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Kru Live HK Limited,
801-2 Tung Hip Commercial Building,
244-248 Des Voeux Road Central,
HONG KONG

teamhk@krulive.com
+852 5202 2023
WhatsApp: Contact the HK team