Friday 9th October

Following a successful tour in North America and Europe, the U2 iNNOCENCE + eXPERIENCE Tour arrives in London for 6 shows from October 25th to November 3rd. It is the band’s first time playing arenas in the UK in a decade, which makes it a much anticipated event and a great opportunity for CRM and social specialist Salesforce to reach a broad audience and implement an activation aiming to raise funds for non-profit organisations.

G7 Entertainment Marketing appointed independent staffing specialist agency Kru Live to provide 96 enthusiastic and outgoing brand ambassadors across all European tour dates. Over 34 live days, Kru Live ambassadors will welcome attendees and encourage them to pose for the good cause and share photos on their social media accounts with the hashtag #poweredbysalesforce. The aim of the activation is not only to raise funds but also awareness of both the Salesforce foundation and the Red foundation.

Account Executive, Kat Martin said “The iNNOCENCE and eXPERIENCE tour is an incredible opportunity for the Salesforce charities to reach out and educate thousands of fans worldwide. The activation has seen great results throughout Europe so far and I can’t wait to see how responsive London will be!”

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