Tuesday 25th August
With only weeks away till The Rugby World Cup, brand experience agency SET Live has launched The Canterbury Road Show 2015.The activation aims to get Rugby fans excited for the big sporting event and will continue to create a buzz throughout the cup across the UK and Ireland.
SET Live appointed independent staffing specialist agency Kru Live to provide a team of brand ambassadors over the 25 staffing days with 6 of the days dedicated solely to staff training. The rugby enthusiast brand ambassadors will engage with members of the public to discover just how ‘Committed to the Game’ they are through diving tries and speed tests.
Account Manager, Kelly Armstrong said “The road show is a great opportunity for our pool of brand ambassadors who are passionate about rugby. The face- to- face interactive training days provided the staff with the essential tools in making this campaign a great success”.