GG KRU™ is a name we have given to our community of authentic gamers. It is a community which has grown organically over the years and is made up of gaming and /or e-sports fans and casual gamers who have all represented us across of a range of activations for PlayStation, Minecraft, Oculus, Destiny and  plenty more!

The e-sports market is on track to surpass 1.5 billion dollars by 2023 making the gaming industry an ever growing sector within the entertainment industry. There is an ever increasing need to provide authentic teams on site who identify as gamers and truly belong to the community: we are uniquely positioned to deliver these.

We have invited our current team of gamers to attend our Gaming Lab - an assessment centre which tests the knowledge and experience level of our GG KRU™ team. Our Head of Gaming will oversee tailored workshops with the aim of identifying the key indicators which will place our ambassadors in either the hard-core or casual gamer groups.

During these sessions we will gain a deeper understanding and insight into their gaming knowledge and skill-set; including their opinions on a range of games, devices and trends.   This will enable us to match upcoming activations with the most relevant talent.  

In addition to working the e-sports and gaming events themselves we have seen an increasing demand from our clients for GG KRU™ to join focus groups pre event to help guide and test-run their fan experience plans as well as product launches with their target audience.

The insight and research our GG KRU™ focus groups provide help to shape a more satisfying, ‘wish I was there’ fan experience. To ensure that the live event experience competes with the ease of watching a live game streamed from the comfort of your own home. Who better to help shape these experiences than the fans themselves?

Moving to the live event itself, GG KRU™ go on to offer valuable insights on fan feedback. A key part of each brief is to engage with fans waiting in lengthy queues to capture their insights closing the loop on the on pre, live and post event strategy with an aim to continually improve upon the e-sports / gaming fan experience.

Kru Live can’t wait to further diversify the community of gamers they already work with and are excited to lead the way in supporting with this once niche industry as it hits the mainstream.

If you are looking to improve your fan satisfaction on site please do get in touch us with via sarahporter@krulive.com and our Head of Gaming louka@krulive.com

Below is summary of the 4 key areas we can assist with:

GG KRU™ GAMING LAB, an online and physical assessment centre

GG KRU™ FOCUS, pre event and product testing

GG KRU™ STAFFING, activating live at the event

GG KRU™ FAN FEEDBACK, providing valuable fan insight to measure fan satisfaction

  • IVCA Live come Awards 2013 Winner
  • Event Awards Winner 2016
  • Field Marketing Award Brand Experience Award Bronze winner 2014
  • The Cogs Awards For the People that make it Work Staffing Winner 2013
  • Field Marketing Award Bronze winner 2013
  • The Cogs 2016 Awards Silver Winner
  • Event 100 Club
  • Field Marketing Award Brand Experience Award Gold winner 2015
  • Field Marketing Award Brand Experience Award Gold Winner 2012
  • Event 100 Club 2013
  • Field Marketing Award Brand Experience Award Silver Winner 2013
  • The Drum UK Event Awards: Award Winner 2015
  • Highly Commended - Staffing Agency of the Year 2019

Request a Quote

By ticking this box, you agree that we can store and use your data to communicate with you. We will never pass on your information to other organisations. You can review our privacy policy here.


Not already a member? Join our books

Register Here

Contact Us

Email Us

team@krulive.com

Follow us on social media

New Business Enquiries

sarahjane@krulive.com
0207 736 1188

We Operate Globally

hello@tsecollective.com

Staff Enquiries

0207 736 1188

Find Us

19a Heathman's Road, Fulham, London, SW6 4TJ

Get Directions

By ticking this box, you agree that we can store and use your data to communicate with you. We will never pass on your information to other organisations. You can review our privacy policy here.