Thursday 23rd July

D is for Data Capture

Data capture done well should form part of the experience itself. In return for a great experience consumers often don’t mind giving data. Some agencies call this value exchange. So once we have the data what do we do with it?

Follow up. You’ve started a relationship between a brand and consumer at the experience so say thank you to them a few days later not in a few weeks’ time.

Measure. Attitudinal and behavioural questionnaires should be emailed to participants through measurement agencies. You can determine how purchase habits have changed since their experience and what effect the experience had in repeat purchase and word of mouth.

Kru Live‘s promotional teams are fully briefed on the importance of capturing data, meeting targets and crucially the importance of quality over quantity. We also provide our own bespoke online questionnaire and reports which can be tailored to collect real time live data.

julie D

  • Event 100 Club 2013
  • IVCA Live come Awards 2013 Winner
  • Field Marketing Award Brand Experience Award Silver Winner 2013
  • The Cogs Awards For the People that make it Work Staffing Winner 2013
  • The Cogs 2016 Awards Silver Winner
  • Event Awards Winner 2016
  • Event 100 Club
  • Field Marketing Award Brand Experience Award Gold Winner 2012
  • The Drum UK Event Awards: Award Winner 2015
  • Field Marketing Award Brand Experience Award Bronze winner 2014
  • Field Marketing Award Brand Experience Award Gold winner 2015
  • Field Marketing Award Bronze winner 2013

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By ticking this box, you agree that we can store and use your data to communicate with you. We will never pass on your information to other organisations. You can review our privacy policy here.