Why Clients Move from In-House Teams to a Dedicated Staffing Agency

For smaller, one-off activations and campaigns, some brands choose to manage their event staffing requirements in-house. Working with your own team certainly has its benefits - naturally, they will know your brand values, story and product -

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How Kru Live uses technology to enhance the impact of events and activations

Technology plays a pivotal role in our lives - whether that is our personal lives - or at work. Businesses all over the world are leveraging the power of technology to enhance business operations and ensure the best possible outcomes for their

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Top 10 Personality Traits That Make a Perfect Brand Ambassador

When it comes to promoting a brand, having the right person to represent your business is crucial. A brand ambassador is the face and voice of the company, presenting its values and creating positive, memorable - unforgettable - experiences for

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Kru provides bi-lingual agents for high profile UK Public Information Campaign

In early 2021, Kru Live was appointed as a key partner to support the launch of a Digital Platform for the UK Government’s Department for Transport. The project lasted over 18 months, and saw our team appointed to recruit, train and manage a team of

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5 benefits of using a global staffing agency for your next international activation

When it comes to executing successful activations - whether that be in the UK, or internationally - one of the key factors that can make or break your campaign is having the right staff on the ground. Whether your activation is a product launch,

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If I could tell you just one thing - Elevate Podcast

This article is a transcription of our CEO, Sarah-Jane Benham's, recent appearance on Elevate Mentoring's 'If I could tell you just one thing' podcast. If you'd prefer to hear the full version, visit their

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A CEO's letter to a younger self...

Our CEO, Sarah-Jane Benham, or SJ, as we know here, recently joined Elevate Mentoring on their podcast. As part of the programme, SJ was asked to write a letter to her former self...  Part 2 of this blog post will be in the form of the podcast

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5 Essential Steps for Working Effectively with an Experiential Staffing Agency

By following these five key steps, you can help your staffing agency deliver the best possible results and maximise the ROI of your experiential marketing campaigns even in a highly time-sensitive environment: 1. Foster a Peer-to-Peer

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An interview with FMBE - Sarah-Jane Benham, talks to Field Marketing about her new position as CEO

Recently, our newly appointed CEO, Sarah-Jane Benham spoke to Field Marketing about her newest appointment, the goals and aspirations for her first year as CEO of Kru Live and took a moment to reflect on how the business has grown in the past five

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Kru Live Expands Global Presence with Launch of Hong Kong Office

Kru Live, the Global Live Engagement Agency, announces the opening of a new office in Hong Kong. The Hong Kong office marks Kru Live's first foray into the Asian market and represents a significant milestone in the company's global expansion

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"Getting paid to have fun!" - an interview with a Kru Brand Ambassador

“You feel like you are getting paid to have fun”. Senior Staffing Executive, Rhiannon Bates, interviews Audrey Parole at one of our 'Kru Breakfast Sessions'. They discuss the world of experiential staffing, how to get into the industry and why

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Kru Live announces strategic hires to support its ambitious growth plans

Kru Live has appointed Anthony Lees as Group Account Director. Based in the UK, Lees will report to Managing Director Sarah-Jane Benham. Lees, formally an Account Director at Pod Staffing, will lead a team of 17 within Kru’s Client Account

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A transformational approach to journey tracking

The team at Kru Live have extended their sustainability efforts by developing an industry first journey tracking system that measures a staff members journey and mode of transport to and from their clients’ live events. The data produced from these

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Staffing Agency of the Year 2022

We are delighted to announce that Kru Live won Staffing Agency of the Year at the Campaign Magazine UK Experience Awards. 2021 was nothing short of remarkable, our overarching objective in January was to still be in business in 2022, we went on

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Fan Engagement - Staying Connected During Lock Down

Like many others, our industry has ground to a halt. It’s been hard watching our healthiest pipeline in our history evaporate into the pandemic ether. Although we have been forced apart our Kru family is very much together in spirit and our focus is

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Introducing GG KRU™

GG KRU™ is a name we have given to our community of authentic gamers. It is a community which has grown organically over the years and is made up of gaming and /or e-sports fans and casual gamers who have all represented us across of a range of

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We are Carbon Negative

For some time now Kru Live have been carbon negative as an agency team; we have been offsetting our emissions since 2014. We are now looking to build on this by implementing a carbon negative ‘climate consideration’ line on each of our clients’

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Kru Payment Guarantee!

Thursday 8th February We are pleased to announce that Kru Live are the first and only UK agency that will pay our staff a goodwill gesture if we mess up! We are proud to say that in 13 years we can count on one hand the amount of times in a

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Givergy Appoint Kru Live as their UK Staffing Partner in 3 Year Deal

Friday 20th October After a competitive three-way pitch process spanning four months, Givergy has awarded Kru Live, the Staffing and Entertainment agency, a three-year deal as their staffing partner in the UK. The agreement will see Kru Live

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Kru Live Internship – My Summer with Kru

Friday 19th July Kru Live offer a very warm welcome to Millie Williams. Millie has joined Kru Live as a Staff Booker after a successful internship in the summer of 2012. Graduating with a 1st from Newcastle University, Kru Live couldn’t be more

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IMG partner with UK Staffing Specialist Kru Live for their Robinson’s Wimbledon Team

Monday 3rd June IMG partner with UK Staffing Specialist Kru Live for their Robinson’s Wimbledon Team IMG Consulting, who manage Robinson’s partnership with the Wimbledon Championships, will work with KRU Live to bring the queue for the

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801-2 Tung Hip Commercial Building,
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+852 5202 2023
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By ticking this box, you agree that we can store and use your data to communicate with you. We will never pass on your information to other organisations. You can review our privacy policy here.