Client:

Wunderman Thompson / Prism

Brand:

BAT

Activity Summary:

British American Tobacco brands VUSE and VELO toured festivals, nightclubs and high profile events across the UK over nine months offering an in person consultation  and sample to existing nicotine users. Consequently, BAT’s database, alongside brand awareness, grew significantly, with over 180k opting in to receive future communications from the brand.


The interactive and highly creative sets combined with our high energy teams saw guests transfer seamlessly from ‘festival fun’ to brand immersion at the appropriate tone and pace, allowing conversations to flow naturally and the products to be fully brought to life. Games and giveaways captured the imagination to further strengthen the brand experience whilst discount vouchers drove participants to retail.

Kru Solution:

250 Trained & dedicated EM’s & BA’s all over 25

100% end-to-end, sole  fulfilment and logistics delivery

Uniform and asset management 

Design and implementation of bespoke BAT stock management CRM

BAT/Kru training program

BAT/Kru/EM’s weekly discussion sessions

Real Time Reporting

Results

200K+ Samples plus vouchers in hand

500+ Live Events

3105+ Staffing days across 9 months

90% plus ‘Opt In’ rate

  • Field Marketing Award Brand Experience Award Gold winner 2015
  • Field Marketing Award Brand Experience Award Silver Winner 2013
  • Event Awards Winner 2016
  • Field Marketing Award Bronze winner 2013
  • The Cogs Awards For the People that make it Work Staffing Winner 2013
  • Highly Commended - Staffing Agency of the Year 2019
  • The Cogs 2016 Awards Silver Winner
  • Event 100 Club
  • IVCA Live come Awards 2013 Winner
  • Field Marketing Award Brand Experience Award Gold Winner 2012
  • The Drum UK Event Awards: Award Winner 2015
  • Field Marketing Award Brand Experience Award Bronze winner 2014
  • Event 100 Club 2013

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By ticking this box, you agree that we can store and use your data to communicate with you. We will never pass on your information to other organisations. You can review our privacy policy here.