Client:
Wunderman Thompson / Prism
Brand:
BAT
Activity Summary:
British American Tobacco brands VUSE and VELO toured festivals, nightclubs and high profile events across the UK over nine months offering an in person consultation and sample to existing nicotine users. Consequently, BAT’s database, alongside brand awareness, grew significantly, with over 180k opting in to receive future communications from the brand.
The interactive and highly creative sets combined with our high energy teams saw guests transfer seamlessly from ‘festival fun’ to brand immersion at the appropriate tone and pace, allowing conversations to flow naturally and the products to be fully brought to life. Games and giveaways captured the imagination to further strengthen the brand experience whilst discount vouchers drove participants to retail.
Kru Solution:
250 Trained & dedicated EM’s & BA’s all over 25
100% end-to-end, sole fulfilment and logistics delivery
Uniform and asset management
Design and implementation of bespoke BAT stock management CRM
BAT/Kru training program
BAT/Kru/EM’s weekly discussion sessions
Real Time Reporting
Results
200K+ Samples plus vouchers in hand
500+ Live Events
3105+ Staffing days across 9 months
90% plus ‘Opt In’ rate
