Client:

BESIXTH

Brand:

Vueling

Activity Summary:

Vueling required a 10-day activation at All Points East, spanning two live weekends and community days. The objective was to create an engaging and high-energy atmosphere at their stand. They needed hosts who could serve as a ring leader to build hype, raise awareness, and guide participants through three dynamic games. These included a Dance-Off, Catwalk, and Bingo, with enticing prizes such as free flights up for grabs. The activation aimed to captivate the festival-goers and the local Hackney community.

Kru Solution:

Kru perfectly matched the hosts to the activation. Requiring vibrant, enthusiastic and engaging members of staff, Kru provided a team that dove head first into the event, infusing it with energy and excitement.

The Kru Live chosen hosts were able to connect directly with festival-goes and the Hackney community. They brought professionalism, humour and unwavering charisma to the event, making it an enjoyable experience for everyone who came to the stand!

Results

  • High footfall and dwell time
  • 7,550 giveaways
  • 76 free flights
  • Total engagements across the festival: 6,500
  • Total engagements in the community: 2,500

 

What The Client Said

Kru and the account team were supportive in helping our niche and bespoke requirements. They really took the time to understand what we needed and sent over some amazing talent. The staff themselves when it came to the campaign were perfect! They were full of energy and created a fantastic buzz for the activation.

 

 

  • Highly Commended - Staffing Agency of the Year 2019
  • The Cogs 2016 Awards Silver Winner
  • Event 100 Club 2013
  • The Drum UK Event Awards: Award Winner 2015
  • Field Marketing Award Bronze winner 2013
  • IVCA Live come Awards 2013 Winner
  • Field Marketing Award Brand Experience Award Gold Winner 2012
  • The Cogs Awards For the People that make it Work Staffing Winner 2013
  • Field Marketing Award Brand Experience Award Gold winner 2015
  • Event Awards Winner 2016
  • Field Marketing Award Brand Experience Award Bronze winner 2014
  • Field Marketing Award Brand Experience Award Silver Winner 2013
  • Event 100 Club

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