Client:
BESIXTH
Brand:
Vueling
Activity Summary:
Vueling required a 10-day activation at All Points East, spanning two live weekends and community days. The objective was to create an engaging and high-energy atmosphere at their stand. They needed hosts who could serve as a ring leader to build hype, raise awareness, and guide participants through three dynamic games. These included a Dance-Off, Catwalk, and Bingo, with enticing prizes such as free flights up for grabs. The activation aimed to captivate the festival-goers and the local Hackney community.
Kru Solution:
Kru perfectly matched the hosts to the activation. Requiring vibrant, enthusiastic and engaging members of staff, Kru provided a team that dove head first into the event, infusing it with energy and excitement.
The Kru Live chosen hosts were able to connect directly with festival-goes and the Hackney community. They brought professionalism, humour and unwavering charisma to the event, making it an enjoyable experience for everyone who came to the stand!
Results
- High footfall and dwell time
- 7,550 giveaways
- 76 free flights
- Total engagements across the festival: 6,500
- Total engagements in the community: 2,500
What The Client Said
Kru and the account team were supportive in helping our niche and bespoke requirements. They really took the time to understand what we needed and sent over some amazing talent. The staff themselves when it came to the campaign were perfect! They were full of energy and created a fantastic buzz for the activation.
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