Client:

G7

Brand:

Salesforce

Activity Summary:

G7 Entertainment Marketing approached Kru Live with a challenge: sourcing ambassadors to go on tour with U2 across all European tour dates to represent Salesforce and educate fans on the awareness of both the Salesforce foundation and the RED Foundation.

Kru Solution:

Kru Live selected 96 enthusiastic and outgoing brand ambassadors to engage with fans in Italy, Holland, Sweden, Germany, Spain, Belgium, France and the UK; and encourage them to take part in the activation before the beginning of the show.

Our brand ambassadors greeted the fans on arrival and educated them on how they could get involved in supporting both charities; they encouraged them to take a photo with the U2 Salesforce background and to spread the word on their social media accounts with the hashtag #poweredbysalesforce, specially set for the occasion.

The activation aimed to increase both donations and awareness of the two non-profit organisations.

Results

Thousands of educated and supportive fans

96 happy ambassadors and one delighted client

75-90% of fan’s Salesforce photos were shared on social media per show

Increased awareness of both RED and the Salesforce foundation

Very satisfying number of donations

  • Event 100 Club
  • The Drum UK Event Awards: Award Winner 2015
  • Field Marketing Award Brand Experience Award Silver Winner 2013
  • Field Marketing Award Bronze winner 2013
  • The Cogs 2016 Awards Silver Winner
  • Event Awards Winner 2016
  • The Cogs Awards For the People that make it Work Staffing Winner 2013
  • Field Marketing Award Brand Experience Award Gold winner 2015
  • IVCA Live come Awards 2013 Winner
  • Field Marketing Award Brand Experience Award Bronze winner 2014
  • Field Marketing Award Brand Experience Award Gold Winner 2012
  • Event 100 Club 2013

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By ticking this box, you agree that we can store and use your data to communicate with you. We will never pass on your information to other organisations. You can review our privacy policy here.