Client:

G7

Brand:

Salesforce

Activity Summary:

G7 Entertainment Marketing approached Kru Live with a challenge: sourcing ambassadors to go on tour with U2 across all European tour dates to represent Salesforce and educate fans on the awareness of both the Salesforce foundation and the RED Foundation.

Kru Solution:

Kru Live selected 96 enthusiastic and outgoing brand ambassadors to engage with fans in Italy, Holland, Sweden, Germany, Spain, Belgium, France and the UK; and encourage them to take part in the activation before the beginning of the show.

Our brand ambassadors greeted the fans on arrival and educated them on how they could get involved in supporting both charities; they encouraged them to take a photo with the U2 Salesforce background and to spread the word on their social media accounts with the hashtag #poweredbysalesforce, specially set for the occasion.

The activation aimed to increase both donations and awareness of the two non-profit organisations.

Results

Thousands of educated and supportive fans

96 happy ambassadors and one delighted client

75-90% of fan’s Salesforce photos were shared on social media per show

Increased awareness of both RED and the Salesforce foundation

Very satisfying number of donations

  • IVCA Live come Awards 2013 Winner
  • The Cogs 2016 Awards Silver Winner
  • Field Marketing Award Brand Experience Award Gold Winner 2012
  • Field Marketing Award Brand Experience Award Bronze winner 2014
  • Highly Commended - Staffing Agency of the Year 2019
  • Field Marketing Award Bronze winner 2013
  • The Drum UK Event Awards: Award Winner 2015
  • The Cogs Awards For the People that make it Work Staffing Winner 2013
  • Field Marketing Award Brand Experience Award Silver Winner 2013
  • Event 100 Club 2013
  • Field Marketing Award Brand Experience Award Gold winner 2015
  • Event Awards Winner 2016
  • Event 100 Club

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