Client:
Live & Breathe
Brand:
The Body Shop
Activity Summary:
A targeted roadshow to showcase their Christmas product range and link to Play for Peace which aimed to share seasonal goodwill
Kru Solution:
A bespoke design and creative to showcase all things beautiful; from glitter walls, to make up workshops, unique competition games and social media fun!
Our full service consisted of:
- 1 x Event Manager, touring production support, a team of up to 8 Beauty Ambassadors
- Full production and creative support
- Idea generation for all interactive elements
- Social amplification
- Data capture and prize win entry
- Beauty therapists to showcase The Body Shop products and offer pamper sessions
Results
Distribution of all samples in each allocated location
Increased awareness for Play For Peace
100% coverage with local teams across 8 locations
Over 50 staffing days
