Client:

Suzuki

Brand:

Suzuki

Activity Summary:

A six week UK road show to promote the Suzuki Ignis! The challenge was how to attract female first time drivers into a car show room for test drives.

Kru Solution:

Bring the car show room to them!

We provided the full design, production of two stands and managed all logistics end to end. Our full service consisted of:

  • Brand and audience relevant trained teams to engage meaningfully with prospects
  • Journey plan & Site bookings - we selected space in front of retailers including Topshop and River Island where we knew our target audience (and their parents) would be!
  • Competition mechanic where the target would film their Ignis Adventure to camera which was uploaded to YouTube inside the driver's seat of the car - the lucky winner won their adventure and a money can't buy experience
  • Full campaign logistics & production including stock management, security personnel, stand conception and implementation, creation of consumer competitions, collateral, accommodation, uniform & travel, coupons and T&C’s
  • H&S & RAM Documentation, All Insurances
  • Design and build of stand
  • Two core teams of two brand ambassadors, an event manager and an assistant event manager to tour around the UK.
  • Daily reporting including real time data

 

Results

  • Coverage of 12 shopping centres around the UK & Ireland
  • Over 10,000 meaningful engagements throughout the roadshow
  • 1070 leads generated
  • Test drive target surpassed
  • Field Marketing Award Bronze winner 2013
  • Field Marketing Award Brand Experience Award Silver Winner 2013
  • Field Marketing Award Brand Experience Award Bronze winner 2014
  • IVCA Live come Awards 2013 Winner
  • Event Awards Winner 2016
  • The Cogs 2016 Awards Silver Winner
  • Event 100 Club 2013
  • Field Marketing Award Brand Experience Award Gold Winner 2012
  • Event 100 Club
  • The Drum UK Event Awards: Award Winner 2015
  • The Cogs Awards For the People that make it Work Staffing Winner 2013
  • Field Marketing Award Brand Experience Award Gold winner 2015

Request a Quote

By ticking this box, you agree that we can store and use your data to communicate with you. We will never pass on your information to other organisations. You can review our privacy policy here.

Not already a member? Join our books

Register Here

Contact Us

Email Us

team@krulive.com

Follow us on social media

New Business Enquiries

sarahjane@krulive.com
0207 736 1188

We Operate Globally

hello@tsecollective.com

Staff Enquiries

0207 736 1188

Find Us

19a Heathman's Road, Fulham, London, SW6 4TJ

Get Directions

By ticking this box, you agree that we can store and use your data to communicate with you. We will never pass on your information to other organisations. You can review our privacy policy here.