Client:
Suzuki
Brand:
Suzuki
Activity Summary:
A six week UK road show to promote the Suzuki Ignis! The challenge was how to attract female first time drivers into a car show room for test drives.
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Kru Solution:
Bring the car show room to them!
We provided the full design, production of two stands and managed all logistics end to end. Our full service consisted of:
- Brand and audience relevant trained teams to engage meaningfully with prospects
- Journey plan & Site bookings - we selected space in front of retailers including Topshop and River Island where we knew our target audience (and their parents) would be!
- Competition mechanic where the target would film their Ignis Adventure to camera which was uploaded to YouTube inside the driver's seat of the car - the lucky winner won their adventure and a money can't buy experience
- Full campaign logistics & production including stock management, security personnel, stand conception and implementation, creation of consumer competitions, collateral, accommodation, uniform & travel, coupons and T&C’s
- H&S & RAM Documentation, All Insurances
- Design and build of stand
- Two core teams of two brand ambassadors, an event manager and an assistant event manager to tour around the UK.
- Daily reporting including real time data
Results
- Coverage of 12 shopping centres around the UK & Ireland
- Over 10,000 meaningful engagements throughout the roadshow
- 1070 leads generated
- Test drive target surpassed
