A six week UK road show to promote the Suzuki Ignis! The challenge was how to attract female first time drivers into a car show room for test drives.
Bring the car show room to them!
We provided the full design, production of two stands and managed all logistics end to end. Our full service consisted of:
- Brand and audience relevant trained teams to engage meaningfully with prospects
- Journey plan & Site bookings - we selected space in front of retailers including Topshop and River Island where we knew our target audience (and their parents) would be!
- Competition mechanic where the target would film their Ignis Adventure to camera which was uploaded to YouTube inside the driver's seat of the car - the lucky winner won their adventure and a money can't buy experience
- Full campaign logistics & production including stock management, security personnel, stand conception and implementation, creation of consumer competitions, collateral, accommodation, uniform & travel, coupons and T&C’s
- H&S & RAM Documentation, All Insurances
- Design and build of stand
- Two core teams of two brand ambassadors, an event manager and an assistant event manager to tour around the UK.
- Daily reporting including real time data
- Coverage of 12 shopping centres around the UK & Ireland
- Over 10,000 meaningful engagements throughout the roadshow
- 1070 leads generated
- Test drive target surpassed