Kru Live worked closely with global brand experience agency, Amplify, to launch Sky Glass TV within immersive experience units nationwide.
Sky Glass was a 12 week nationwide roadshow, touring 3 structures around the countries prime shopping locations. The roadshow covered 11 locations starting at Sky Headquarters then onto a country wide tour including Belfast and Dundee.
Within each unit our teams demonstrated bespoke immersive experiences that highlighted all the incredible features and qualities of the new Sky Glass TV.
Kru Live provided a professional walk through training video that was shared across the teams and Sky Representatives.
Kru Live also provided media trained Team Leaders who presented a sales and advertising pitch for the product launch to media reviewers, magazines and television.
- A roadshow team of 80 Brand Ambassadors, Team Leaders and Event Managers.
- Over the 12 week campaign, we completed 100% staff coverage across the 11 locations.
- Our teams hit over 36,500 experiential interactions with the public.
- Receiving 100% positive feedback
- Phase 2 of the campaign is now complete with Phase 3 due to go live Q3 2022