Client:

Amplify

Brand:

Sky Glass

Activity Summary:

Kru Live worked closely with global brand experience agency, Amplify, to launch  Sky Glass TV within immersive experience units nationwide.

Sky Glass was a 12 week nationwide roadshow, touring 3 structures around the countries prime shopping locations. The roadshow covered 11 locations starting at Sky Headquarters then onto a country wide tour including Belfast and Dundee.

Kru Solution:


Within each unit our teams demonstrated bespoke immersive experiences that highlighted all the incredible features and qualities of the new Sky Glass TV.

Kru Live provided a professional walk through training video that was shared across the teams and Sky Representatives.

Kru Live also provided media trained Team Leaders who presented a sales and advertising pitch for the product launch to media reviewers, magazines and television.

Results

  • ​​​​A roadshow team of 80 Brand Ambassadors, Team Leaders and Event Managers.
  • Over the 12 week campaign, we completed  100% staff coverage across the 11 locations.
  • Our teams hit over 36,500 experiential interactions with the public.
  • Receiving 100% positive feedback
  • Phase 2 of the campaign is now complete with Phase 3 due to go live Q3 2022
  • Field Marketing Award Brand Experience Award Gold winner 2015
  • IVCA Live come Awards 2013 Winner
  • Event 100 Club
  • The Cogs 2016 Awards Silver Winner
  • The Drum UK Event Awards: Award Winner 2015
  • Event 100 Club 2013
  • Field Marketing Award Brand Experience Award Bronze winner 2014
  • Field Marketing Award Bronze winner 2013
  • Event Awards Winner 2016
  • Field Marketing Award Brand Experience Award Gold Winner 2012
  • Field Marketing Award Brand Experience Award Silver Winner 2013
  • Highly Commended - Staffing Agency of the Year 2019
  • The Cogs Awards For the People that make it Work Staffing Winner 2013

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By ticking this box, you agree that we can store and use your data to communicate with you. We will never pass on your information to other organisations. You can review our privacy policy here.