Client:

Amplify

Brand:

Sky Glass

Activity Summary:

Amplify appointed KRU Live to launch the Sky Glass TV, resulting in a 12-week nationwide roadshow that toured three structures across prime shopping locations in the UK. The roadshow started at Sky Headquarters and covered 11 locations, including Belfast and Dundee. Our teams delivered immersive experiences that showcased the unique features and qualities of the new Sky Glass TV.

Kru Solution:

KRU Live assembled a roadshow team consisting of 80 Brand Ambassadors, Team Leaders, and Event Managers to execute the nationwide campaign for Sky Glass TV. With meticulous planning and execution, we achieved 100% staff coverage across all 11 locations over the 12-week roadshow period.

Results

The Sky Glass TV nationwide roadshow was an overall success:

  • 36,500 experiential interactions with the public, generating widespread engagement and creating a memorable experience for consumers.
  • Over the 12 week campaign, KRU Live delivered 100% staff coverage across 11 locations.
  • KRU Live team received 100% positive feedback 
  • KRU Live was given the go-ahead for a further activation in Q3, 2022
  • The Drum UK Event Awards: Award Winner 2015
  • IVCA Live come Awards 2013 Winner
  • Field Marketing Award Brand Experience Award Gold winner 2015
  • The Cogs Awards For the People that make it Work Staffing Winner 2013
  • Event 100 Club
  • Field Marketing Award Brand Experience Award Gold Winner 2012
  • Field Marketing Award Bronze winner 2013
  • Highly Commended - Staffing Agency of the Year 2019
  • The Cogs 2016 Awards Silver Winner
  • Field Marketing Award Brand Experience Award Silver Winner 2013
  • Event Awards Winner 2016
  • Field Marketing Award Brand Experience Award Bronze winner 2014
  • Event 100 Club 2013

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+852 5202 2023
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By ticking this box, you agree that we can store and use your data to communicate with you. We will never pass on your information to other organisations. You can review our privacy policy here.