Client:

Amplify

Brand:

Sky Glass

Activity Summary:

Amplify appointed KRU Live to launch the Sky Glass TV, resulting in a 12-week nationwide roadshow that toured three structures across prime shopping locations in the UK. The roadshow started at Sky Headquarters and covered 11 locations, including Belfast and Dundee. Our teams delivered immersive experiences that showcased the unique features and qualities of the new Sky Glass TV.

Kru Solution:

KRU Live assembled a roadshow team consisting of 80 Brand Ambassadors, Team Leaders, and Event Managers to execute the nationwide campaign for Sky Glass TV. With meticulous planning and execution, we achieved 100% staff coverage across all 11 locations over the 12-week roadshow period.

Results

The Sky Glass TV nationwide roadshow was an overall success:

  • 36,500 experiential interactions with the public, generating widespread engagement and creating a memorable experience for consumers.
  • Over the 12 week campaign, KRU Live delivered 100% staff coverage across 11 locations.
  • KRU Live team received 100% positive feedback 
  • KRU Live was given the go-ahead for a further activation in Q3, 2022

What The Client Said

Kru Live have supported Amplify  across the Sky experiential tour from October 2021 through to December 2022, staffing 18 locations across the UK for a total of 314 days.  

 We love working with Kru, the account team has such great energy, are super diligent and work incredibly hard to recruit the right staff to represent our clients. With their continued support we have produced a series of live experiences that have given customers the opportunity to get hands on with Sky Glass and Sky Stream with the support of a fully trained and trusted Brand Ambassadors.

Beyond this, they have helped us to pioneer sustainable brand experiences and deliver a CarbonNeutral® brand experience for a CarbonNeutral® Sky Glass product.

  • Event 100 Club 2013
  • Event 100 Club
  • The Drum UK Event Awards: Award Winner 2015
  • Field Marketing Award Brand Experience Award Gold Winner 2012
  • Field Marketing Award Brand Experience Award Bronze winner 2014
  • Field Marketing Award Bronze winner 2013
  • IVCA Live come Awards 2013 Winner
  • Field Marketing Award Brand Experience Award Gold winner 2015
  • The Cogs 2016 Awards Silver Winner
  • Highly Commended - Staffing Agency of the Year 2019
  • Field Marketing Award Brand Experience Award Silver Winner 2013
  • The Cogs Awards For the People that make it Work Staffing Winner 2013
  • Event Awards Winner 2016

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Email Us

team@krulive.com

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sarahjane@krulive.com
0208 167 3200

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0203 838 7272

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2 Leathermarket St,
London,
SE1 3HN

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Kru Live HK Limited,
801-2 Tung Hip Commercial Building,
244-248 Des Voeux Road Central,
HONG KONG

teamhk@krulive.com
+852 5202 2023
WhatsApp: Contact the HK team

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By ticking this box, you agree that we can store and use your data to communicate with you. We will never pass on your information to other organisations. You can review our privacy policy here.