Amplify appointed KRU Live to launch the Sky Glass TV, resulting in a 12-week nationwide roadshow that toured three structures across prime shopping locations in the UK. The roadshow started at Sky Headquarters and covered 11 locations, including Belfast and Dundee. Our teams delivered immersive experiences that showcased the unique features and qualities of the new Sky Glass TV.
KRU Live assembled a roadshow team consisting of 80 Brand Ambassadors, Team Leaders, and Event Managers to execute the nationwide campaign for Sky Glass TV. With meticulous planning and execution, we achieved 100% staff coverage across all 11 locations over the 12-week roadshow period.
The Sky Glass TV nationwide roadshow was an overall success:
- 36,500 experiential interactions with the public, generating widespread engagement and creating a memorable experience for consumers.
- Over the 12 week campaign, KRU Live delivered 100% staff coverage across 11 locations.
- KRU Live team received 100% positive feedback
- KRU Live was given the go-ahead for a further activation in Q3, 2022
What The Client Said
Kru Live have supported Amplify across the Sky experiential tour from October 2021 through to December 2022, staffing 18 locations across the UK for a total of 314 days.
We love working with Kru, the account team has such great energy, are super diligent and work incredibly hard to recruit the right staff to represent our clients. With their continued support we have produced a series of live experiences that have given customers the opportunity to get hands on with Sky Glass and Sky Stream with the support of a fully trained and trusted Brand Ambassadors.
Beyond this, they have helped us to pioneer sustainable brand experiences and deliver a CarbonNeutral® brand experience for a CarbonNeutral® Sky Glass product.