Client:
Amplify
Brand:
Sky Glass
Activity Summary:
Kru Live worked closely with global brand experience agency, Amplify, to launch Sky Glass TV within immersive experience units nationwide.
Sky Glass was a 12 week nationwide roadshow, touring 3 structures around the countries prime shopping locations. The roadshow covered 11 locations starting at Sky Headquarters then onto a country wide tour including Belfast and Dundee.
Kru Solution:
Within each unit our teams demonstrated bespoke immersive experiences that highlighted all the incredible features and qualities of the new Sky Glass TV.
Kru Live provided a professional walk through training video that was shared across the teams and Sky Representatives.
Kru Live also provided media trained Team Leaders who presented a sales and advertising pitch for the product launch to media reviewers, magazines and television.
Results
- A roadshow team of 80 Brand Ambassadors, Team Leaders and Event Managers.
- Over the 12 week campaign, we completed 100% staff coverage across the 11 locations.
- Our teams hit over 36,500 experiential interactions with the public.
- Receiving 100% positive feedback
- Phase 2 of the campaign is now complete with Phase 3 due to go live Q3 2022
