Brand:

SEEDLIP

Activity Summary:

Overview
Seedlip, the world’s first distilled non-alcoholic spirits, chose to partner with Kru Live to encourage Londoners to sample their range; coordinated to align with the Dry January trend
 

Kru Solution:

  • Our team delivered 30,000 samples of Seedlip Spice 94 and Garden 108 during a one week period targeting key areas with high footfall to engage their demographic. All logistics, vehicle hire and fulfillment was coordinated by Kru Live.
  • Beautifully branded sampling drums were accompanied by giant wicker statues of the brand’s striking Fox and Hare, designed by Tom Hare made bespoke for this campaign 
  • Immersive casting and training was developed in collaboration with Seedlip at Kru’s training studio ensured all Brand Ambassadors and Event Managers selected by Kru Live were fully aligned with brand messaging and values and prepared to relay intricate product knowledge. 
     

Results

Results from the campaign, combined with in-store sampling drives have so far hit all sampling targets and an impressive uplift in product sales, website traffic and social media interactions with hundreds of thousands of impressions achieved.
Product sales doubled the week during and post our live activity.
 

  • The Drum UK Event Awards: Award Winner 2015
  • Field Marketing Award Brand Experience Award Silver Winner 2013
  • The Cogs 2016 Awards Silver Winner
  • Field Marketing Award Brand Experience Award Gold winner 2015
  • Event Awards Winner 2016
  • Event 100 Club 2013
  • The Cogs Awards For the People that make it Work Staffing Winner 2013
  • Field Marketing Award Bronze winner 2013
  • Field Marketing Award Brand Experience Award Gold Winner 2012
  • Event 100 Club
  • IVCA Live come Awards 2013 Winner
  • Field Marketing Award Brand Experience Award Bronze winner 2014

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