Client:

Polar Black

Brand:

IWC

Activity Summary:

IWC Schaffhausen activated a two week pop-up exhibition in The Watch Gallery at Selfridges Wonder Room. The exhibition celebrates the
completely remodelled 2013 Ingenieur watch collection, as well as the new engineering partnership with the MERCEDES AMG PETRONAS Formula One™ Team.

Transforming the Wonder Room’s concept store into a virtual wind tunnel, a first in the UK within a department store, IWC took consumers on a journey which offers an exclusive ‘behind the scenes’ glimpse into the synergies between watches and automotive performance engineering.
The exhibition focused on the ‘customer experience’, with a MERCEDES AMG PETRONAS Formula One™ simulator showcar, allowing visitors to immerse themselves into the dynamic world of racing. It was the first time that the new Ingenieur collection from IWC was available to view in its entirety in the UK, with the exclusive unveiling of the Ingenieur Constant Force Tourbillon timepiece.

Kru Solution:

Kru Live sourced a fully trained pool of young, well presented, articulate and engaging members of staff to become true ambassadors of the IWC brand.
Each Brand Ambassador underwent a thorough recruitment and selection process. They were shortlisted by our booking team based on the clients detailed staff profile requirements.
The team went on to have two rounds of interviews with both our clients and the brand. In addition to a detail online and verbal briefing, there was a full days training and knowledge checker ahead of the opening day. One of the 6 members of staff was required to speak Mandarin.

Results

24 hour contact
Daily feedback and site visits
Quick solutions to on the job amendments
On going activation at festivals

  • The Cogs 2016 Awards Silver Winner
  • Event 100 Club 2013
  • Field Marketing Award Brand Experience Award Silver Winner 2013
  • The Cogs Awards For the People that make it Work Staffing Winner 2013
  • Field Marketing Award Brand Experience Award Gold Winner 2012
  • Event 100 Club
  • Field Marketing Award Brand Experience Award Bronze winner 2014
  • Field Marketing Award Bronze winner 2013
  • The Drum UK Event Awards: Award Winner 2015
  • Field Marketing Award Brand Experience Award Gold winner 2015
  • IVCA Live come Awards 2013 Winner
  • Event Awards Winner 2016

Request a Quote

By ticking this box, you agree that we can store and use your data to communicate with you. We will never pass on your information to other organisations. You can review our privacy policy here.

Not already a member? Join our books

Register Here

Contact Us

Email Us

team@krulive.com

Follow us on social media

New Business Enquiries

sarahjane@krulive.com
0207 736 1188

We Operate Globally

hello@tsecollective.com

Staff Enquiries

0207 736 1188

Find Us

19a Heathman's Road, Fulham, London, SW6 4TJ

Get Directions

By ticking this box, you agree that we can store and use your data to communicate with you. We will never pass on your information to other organisations. You can review our privacy policy here.