Client:
Jack Morton Worldwide
Brand:
Oculus
Activity Summary:
We were tasked with launching the first ever Oculus VR in-store demonstration programme nationwide across John Lewis, Heathrow, Dixons and Harrods
- The VR brand launched in the UK in September of 2016 and we were tasked with sourcing engaging and authentic tech enthusiasts to demonstrate the headset to the public
- This was to cover 22 stores across the UK for a duration of 9 months
- Key responsibility also extends to engaging store staff and management to maximise product knowledge and sales potential
- We also provided three Team Leaders to oversee each of the team members in the field, develop in store relationships, manage the POS and appearance of the stand and mentor their ambassadors within their territory
Kru Solution:
- Meticulous recruitment of all Team Leaders and brand ambassadors throughout the project - applications included full CV’s, cover letters and videos
- Daily management of report submission, team leader schedules, staff check ins and outs and demonstration numbers
- Cross category selling and demonstration of wider product portfolio to maximise sales return (as new products came onto market)
- Real time data analysis and sharing with the client to encourage sales; we used this data to amend hours in store to reflect busy footfall, more effective sales periods and share success stories
- Organisation of focus groups to share key insights from store staff on consumer demographic and habits
- Continuous communication with staff to ensure they are motivated, delivering correct messages and integrated into the store
- Weekly spot check calls with store management to ensure continuous staff performance
- Regular mystery shops for objective quality checks and constructive feedback
Results
- 99% Staff Attendance Rate across 18 months and over 5,000 Staffing Days
- Team leaders deployed regionally
- Circa 500k sales generated in phase 1 (where the main focus was demonstration numbers, surpassing expected sales)
- Creation and distribution of best practice guide on products, FAQ’s to facilitate knowledge sharing amongst teams
- Maintained consistent & dedicated Team Leaders from September 2016 - March 2018
- Campaign was re-appointed to us throughout this period
- Re-appointed to programme by new agency client in 2018 and 2019
What The Client Said
We have worked with the Kru team for over a year now with Oculus and I can honestly say that they are a key part of the team, they are always reliable, easy to get hold of at any time and never come to us with an issue that doesn’t have a solution. The campaign has been managed brilliantly with great staff and coverage from the field team. Not only do they manage and motivate staff well but also come to us with solutions in a professional and timely manner.
