Client:
Savvy Marketing
Brand:
Lipton Iced Tea x KFC
Activity Summary:
Kru Live was appointed by Savvy Marketing to execute the Lipton Iced Tea x KFC sampling campaign on behalf of Britvic and their Lipton brand. The campaign aimed to create awareness that Lipton Ice Tea was available in KFC outlets across the UK, focusing on six key regions. Kru Live deployed Team Leaders and Brand Ambassadors to visit assigned locations during peak lunch and evening meal times to surprise and delight consumers with free samples.
Kru Solution:
Kru Live handled all aspects of the campaign logistics, including bespoke sampling ‘jet-packs’ and uniform production, journey planning, stock management, weekly reporting and - as ever, with a live activation - on the job troubleshooting. Our Team Leaders were responsible for collecting the kit each morning, visiting two locations per day and recording the number of samples handed out. They recorded kit and stock inventory and ensured the smooth running of the activation.
Results
- 100% staff coverage achieved
- 161,502 samples distributed, surpassing the target by 18%
- 161,502 vouchers distributed
- Our teams visited 105 KFC restaurants
- Ran the campaign for 6 weeks
- Deployed up to 4 teams simultaneously across 7 regions
- Achieved an average of 3 samples per minute per team member
- Conducted activations for a total of 53 live days, visiting 2 restaurants per day
