Client:

Just Bee Honey

Brand:

Just Bee Honey

Activity Summary:

Kru Live was brought on board by Just Bee Honey to spread the word about this boutique brand and their range of delicious vitamin honeys, each with unique health benefits. Just Bee flew to fame after their appearance on Dragon’s Den, but they really took off during Covid when consumers were looking for immune boosting, vitamin rich products. Their mission; ‘to create exciting and healthy products using honey; and an ongoing mission to help Save the Bees’ is one our team really got behind. Our Brand Ambassadors manage highly visible promotional stands provided by Space and People as part of their Rock up and Pop Up product at three prime shopping destinations - the Trafford Centre in Manchester, Meadowhall in Sheffield, and Westfield Shepherd's Bush in London.

Kru Solution:

In employing Kru Live's vibrant promotional teams for over a four month period so far, the goal to promote Just Bee's honey through face-to-face consumer interaction was top of the agenda. The story of three generations of Bee Keepers who are striving to deliver health promoting, pure honey is absolutely one to shout about - we LOVE the turmeric honey (check out their turmeric, honey latte recipe on this page, and thank us later.)

The experiential pop up provides a sweet opportunity for an online brand to directly engage shoppers, educate them on the honey's history, versatility and health qualities through sampling and demonstrations – ultimately driving trial and sales conversions.

Behind the scenes, Kru are busy bees managing rotas, training, budget tracking - including commission based on sales targets, payroll, HR and ongoing brand performance reviews.

 

 

 

Results

As well-trained brand ambassadors on location, Kru Live worker bees spread the message across the country about Just Bee Honey, enabling new consumers to discover the brand in-person, and deliver rewarding brand experiences. The buzz around Just Bee Honey is palpable, watch this space for future expansion plans!   

  • Field Marketing Award Brand Experience Award Gold Winner 2012
  • Event 100 Club 2013
  • Highly Commended - Staffing Agency of the Year 2019
  • Event 100 Club
  • The Cogs 2016 Awards Silver Winner
  • Event Awards Winner 2016
  • IVCA Live come Awards 2013 Winner
  • Field Marketing Award Brand Experience Award Bronze winner 2014
  • Field Marketing Award Brand Experience Award Silver Winner 2013
  • The Drum UK Event Awards: Award Winner 2015
  • Field Marketing Award Bronze winner 2013
  • The Cogs Awards For the People that make it Work Staffing Winner 2013
  • Field Marketing Award Brand Experience Award Gold winner 2015

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By ticking this box, you agree that we can store and use your data to communicate with you. We will never pass on your information to other organisations. You can review our privacy policy here.