Just Bee Honey
Just Bee Honey
Kru Live was brought on board by Just Bee Honey to spread the word about this boutique brand and their range of delicious vitamin honeys, each with unique health benefits. Just Bee flew to fame after their appearance on Dragon’s Den, but they really took off during Covid when consumers were looking for immune boosting, vitamin rich products. Their mission; ‘to create exciting and healthy products using honey; and an ongoing mission to help Save the Bees’ is one our team really got behind. Our Brand Ambassadors manage highly visible promotional stands provided by Space and People as part of their Rock up and Pop Up product at three prime shopping destinations - the Trafford Centre in Manchester, Meadowhall in Sheffield, and Westfield Shepherd's Bush in London.
In employing Kru Live's vibrant promotional teams for over a four month period so far, the goal to promote Just Bee's honey through face-to-face consumer interaction was top of the agenda. The story of three generations of Bee Keepers who are striving to deliver health promoting, pure honey is absolutely one to shout about - we LOVE the turmeric honey (check out their turmeric, honey latte recipe on this page, and thank us later.)
The experiential pop up provides a sweet opportunity for an online brand to directly engage shoppers, educate them on the honey's history, versatility and health qualities through sampling and demonstrations – ultimately driving trial and sales conversions.
Behind the scenes, Kru are busy bees managing rotas, training, budget tracking - including commission based on sales targets, payroll, HR and ongoing brand performance reviews.
As well-trained brand ambassadors on location, Kru Live worker bees spread the message across the country about Just Bee Honey, enabling new consumers to discover the brand in-person, and deliver rewarding brand experiences. The buzz around Just Bee Honey is palpable, watch this space for future expansion plans!