Client:
IMG
Brand:
Robinsons
Activity Summary:
Kru Live were tasked by IMG to provide a team of Robinsons Brand Ambassadors to ‘Play’ at The Wimbledon Championships. In addition to this, Kru Live also provided a high calibre fulfilment team who were based within the grounds of Wimbledon.
The ‘PLAY It’s Thirsty Work’ campaign works on the premise that the happiest family moments are when parents play energetically with their kids.
This year Robinsons created an experiential area alongside the queue- a large grassy open area where tennis goers can enjoy a cold Robinson’s drink and have some fun while they await entry to the grounds of SW19.
Kru Solution:
Kru Live partnered with IMG during the planning stages of the campaign for a detailed brand and campaign briefing. We know how important is it to assign the right candidate to each role and brand which is why we have a detailed selection process in place for all our clients.
Each Kru Live ‘proven’ member of staff submitted a detailed application highlighting why they would be the prefect brand ambassador for Robinsons Play Campaign.The Booking team had an overwhelming response and shortlisted candidates for our client’s approval from over 100 applications.
Results
100% Team Attendance as standard
Regular site visits from the Kru Live team
24 hour agency contact
Staff Testimonial:
“This was easily the best promotional campaign I have ever worked on – and I have worked on a lot! We were supported by Kru Live throughout the entire campaign. The client was amazing and great to work with. I felt fully trained and briefed to represent Robinsons as best I could. It was a real privilege to have been a part of something so British!” Vanessa Carr July 2013
