Client:

Gallions Reach

Brand:

Spring Fashion & Beauty Event

Activity Summary:

Gallions Reach Shopping Park appointed Kru Live to provide promotional models for their Spring Fashion and Beauty event.

The event had a Vanity Van on site where consumers had the opportunity to receive free beauty treatments.

The event involved voucher giveaway’s from brands in the shopping park, competition entry to win a £500 spring wardrobe and distribution of Spring & Summer 2015 look books with a single stemmed rose.

Kru Solution:

Eight promotional models were selected using our bespoke booking service to engage with consumers at the event.

Using ipads the promotional models entered consumer’s details to be in the chance of winning a £500 spring wardrobe.

They Distributed Spring & Summer 2015 look books and £5 fashion vouchers.

Interacted with consumers by discussing which of Gallions Reach brands they were wearing and directing them to visit the vanity van for a free treatment.

Results

Distribution of 3000 look books and 200 vouchers.

Mass sharing on social media.

Exceeded clients daily target of public engagement.

  • Event 100 Club
  • Event Awards Winner 2016
  • IVCA Live come Awards 2013 Winner
  • Event 100 Club 2013
  • Field Marketing Award Brand Experience Award Silver Winner 2013
  • Field Marketing Award Brand Experience Award Gold Winner 2012
  • Field Marketing Award Brand Experience Award Bronze winner 2014
  • Field Marketing Award Brand Experience Award Gold winner 2015
  • The Cogs Awards For the People that make it Work Staffing Winner 2013
  • The Cogs 2016 Awards Silver Winner
  • The Drum UK Event Awards: Award Winner 2015
  • Field Marketing Award Bronze winner 2013

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By ticking this box, you agree that we can store and use your data to communicate with you. We will never pass on your information to other organisations. You can review our privacy policy here.