Client:
Gallions Reach
Brand:
Spring Fashion & Beauty Event
Activity Summary:
Gallions Reach Shopping Park appointed Kru Live to provide promotional models for their Spring Fashion and Beauty event.
The event had a Vanity Van on site where consumers had the opportunity to receive free beauty treatments.
The event involved voucher giveaway’s from brands in the shopping park, competition entry to win a £500 spring wardrobe and distribution of Spring & Summer 2015 look books with a single stemmed rose.
Kru Solution:
Eight promotional models were selected using our bespoke booking service to engage with consumers at the event.
Using ipads the promotional models entered consumer’s details to be in the chance of winning a £500 spring wardrobe.
They Distributed Spring & Summer 2015 look books and £5 fashion vouchers.
Interacted with consumers by discussing which of Gallions Reach brands they were wearing and directing them to visit the vanity van for a free treatment.
Results
Distribution of 3000 look books and 200 vouchers.
Mass sharing on social media.
Exceeded clients daily target of public engagement.