Client:

Amplify

Brand:

Daesang Jongga

Activity Summary:

As one of the leading Kimchi brands, Daesang Jongga was keen to increase brand and product awareness in the west. The activation took place in multiple locations across London, as well as a Media & Press night ahead of the live dates. The scale of the event demaned multiple members of staff to manage each of the experiences within the venue - which included a place to sample food in Kimchi Alley, a space to learn more about the brand and heritage in Kimchi Lab and a chance to buy the product and get some free merch in 'The Mart'.

Kru Solution:

Kru Live provided 1 Event Manager and 9 Brand Ambassadors across the duration of the activation, totalling 21 days. The different experiences throughout the event meant that there was multiple different roles and responsibilities for each of the staff including, welcoming and engaging guests inside and outside of the venue to draw people in, food sampling where we required food hygiene certified staff at all times, stock management and point of sale.

Results

  • Positive feedback throughout
  • High engagement
  • Social follower increases
  • Total of 4921 attendees. 

What The Client Said

We always enjoy working with Kru, from project management to the staff on the ground, they've been positive and given high energy throughout. Thanks all!

  • The Cogs 2016 Awards Silver Winner
  • Field Marketing Award Bronze winner 2013
  • Event 100 Club 2013
  • Highly Commended - Staffing Agency of the Year 2019
  • Field Marketing Award Brand Experience Award Silver Winner 2013
  • The Cogs Awards For the People that make it Work Staffing Winner 2013
  • Field Marketing Award Brand Experience Award Bronze winner 2014
  • The Drum UK Event Awards: Award Winner 2015
  • Event 100 Club
  • Field Marketing Award Brand Experience Award Gold Winner 2012
  • Field Marketing Award Brand Experience Award Gold winner 2015
  • Event Awards Winner 2016
  • IVCA Live come Awards 2013 Winner

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