Client:

The Persuaders

Brand:

Clinique

Activity Summary:

To launch their new iD hydrating jelly Clinique created a UK wide roadshow to raise awareness and to better help their customers understand their skin type in a personalised experience.  Their customisation station popped up in shopping centres nationwide in February.

Brand ambassadors took interested participants on a journey through various customisation stations on the stand. They were educated one on one on the best range for their unique skin type and the benefits of each concentrate available to them. At the end of their journey the customer purchased the moisturiser and were given a unique cartridge concentrate complimentary!

 

Kru Solution:

A team of one consistent Event Manager and three local brand ambassadors per location were cast and selected to represent Clinique. Each member of staff had previous experience working with skin care and /or beauty product brands and completed in depth training prior to go live.

Results

  • 4518 samples distributed
  • 438 sales made
  • 100% staff attendance

 

  • Field Marketing Award Brand Experience Award Silver Winner 2013
  • Field Marketing Award Brand Experience Award Gold winner 2015
  • The Drum UK Event Awards: Award Winner 2015
  • Field Marketing Award Brand Experience Award Bronze winner 2014
  • Event 100 Club 2013
  • Field Marketing Award Bronze winner 2013
  • Event Awards Winner 2016
  • The Cogs Awards For the People that make it Work Staffing Winner 2013
  • Event 100 Club
  • The Cogs 2016 Awards Silver Winner
  • Field Marketing Award Brand Experience Award Gold Winner 2012
  • IVCA Live come Awards 2013 Winner

Request a Quote

By ticking this box, you agree that we can store and use your data to communicate with you. We will never pass on your information to other organisations. You can review our privacy policy here.


Not already a member? Join our books

Register Here

Contact Us

Email Us

team@krulive.com

Follow us on social media

New Business Enquiries

sarahjane@krulive.com
0207 736 1188

We Operate Globally

hello@tsecollective.com

Staff Enquiries

0207 736 1188

Find Us

19a Heathman's Road, Fulham, London, SW6 4TJ

Get Directions

By ticking this box, you agree that we can store and use your data to communicate with you. We will never pass on your information to other organisations. You can review our privacy policy here.