Client:

The Persuaders

Brand:

Clinique

Activity Summary:

To launch their new iD hydrating jelly Clinique created a UK wide roadshow to raise awareness and to better help their customers understand their skin type in a personalised experience.  Their customisation station popped up in shopping centres nationwide in February.

Brand ambassadors took interested participants on a journey through various customisation stations on the stand. They were educated one on one on the best range for their unique skin type and the benefits of each concentrate available to them. At the end of their journey the customer purchased the moisturiser and were given a unique cartridge concentrate complimentary!

 

Kru Solution:

A team of one consistent Event Manager and three local brand ambassadors per location were cast and selected to represent Clinique. Each member of staff had previous experience working with skin care and /or beauty product brands and completed in depth training prior to go live.

Results

  • 4518 samples distributed
  • 438 sales made
  • 100% staff attendance

 

  • The Drum UK Event Awards: Award Winner 2015
  • The Cogs 2016 Awards Silver Winner
  • The Cogs Awards For the People that make it Work Staffing Winner 2013
  • Field Marketing Award Brand Experience Award Silver Winner 2013
  • Field Marketing Award Brand Experience Award Gold Winner 2012
  • Field Marketing Award Brand Experience Award Bronze winner 2014
  • Event 100 Club
  • Highly Commended - Staffing Agency of the Year 2019
  • IVCA Live come Awards 2013 Winner
  • Event Awards Winner 2016
  • Field Marketing Award Brand Experience Award Gold winner 2015
  • Event 100 Club 2013
  • Field Marketing Award Bronze winner 2013

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