Client:
Mediator
Brand:
Castello Cheese
Activity Summary:
Castello Cheese were sampling a range of products to attendees of The Luna Cinema - an open air cinema, with movie screenings in prestigious and famous locations - to boost trail and awareness of the core range.
Kru Solution:
Kru Live provided a team of hand-picked, fun and approachable, brand ambassadors nationwide, with experience in food sampling promotions who felt comfortable engaging with large crowds.
Results
Kru Live’s ‘foodie’ teams sampled over 12,000 pieces of cheese across 10 events, encouraged over 7,800 competitions entries and distributed over 6,500 coupons. They played a key part in obtaining a strong presence to a relevant audience and exceeded all set KPI’s.
What The Client Said
I attended the event on Sunday, and the team were great; they were really approachable, very clued-up on the brand and all elements of the promotion (sampling, competition entries, questionnaires etc). Please do pass on my thanks to the staff, and to your team for their selection!
