Client:

Mediator

Brand:

Castello Cheese

Activity Summary:

Castello Cheese were sampling a range of products to attendees of The Luna Cinema - an open air cinema, with movie screenings in prestigious and famous locations - to boost trail and awareness of the core range.

Kru Solution:

Kru Live provided a team of hand-picked, fun and approachable, brand ambassadors nationwide, with experience in food sampling promotions who felt comfortable engaging with large crowds.

Results

Kru Live’s ‘foodie’ teams sampled over 12,000 pieces of cheese across 10 events, encouraged over 7,800 competitions entries and distributed over 6,500 coupons. They played a key part in obtaining a strong presence to a relevant audience and exceeded all set KPI’s.

What The Client Said

I attended the event on Sunday, and the team were great; they were really approachable, very clued-up on the brand and all elements of the promotion (sampling, competition entries, questionnaires etc). Please do pass on my thanks to the staff, and to your team for their selection! 

  • Event Awards Winner 2016
  • Field Marketing Award Bronze winner 2013
  • The Drum UK Event Awards: Award Winner 2015
  • The Cogs Awards For the People that make it Work Staffing Winner 2013
  • IVCA Live come Awards 2013 Winner
  • Field Marketing Award Brand Experience Award Bronze winner 2014
  • Field Marketing Award Brand Experience Award Gold winner 2015
  • Event 100 Club 2013
  • The Cogs 2016 Awards Silver Winner
  • Event 100 Club
  • Field Marketing Award Brand Experience Award Gold Winner 2012
  • Field Marketing Award Brand Experience Award Silver Winner 2013

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By ticking this box, you agree that we can store and use your data to communicate with you. We will never pass on your information to other organisations. You can review our privacy policy here.