Client:

Large Creative

Brand:

Canon

Activity Summary:

Design agency Large Creative implemented Canon’s Summer Experiential at the biggest cycling event in the UK, Eroica Britannia Bike Festival and travelled to Goodwood Festival of Speed. The activation involved taking guests through various interactive experiences which immersed them in Canon’s products and values.

Kru Solution:

A team of four brand ambassadors were sourced to go on the road with Canon over the 11 staffing days.

Staff were briefed offline and online to ensure they had extensive knowledge of the Canon brand and products.

Our energetic team encouraged guests to engage with

  • The beat the clock roller race where two guests went head to head on two bikes mounted on to rollers to see who could cycle the fastest.
  • Photo shoot opportunity with a static bike and of a view of the beauty of Bakewell

A central activity for the brand ambassadors was data capturing.

Results

Exceeded KPI’s of data captured
High numbers of footfall in the experiential zone

  • Field Marketing Award Brand Experience Award Bronze winner 2014
  • Event Awards Winner 2016
  • Field Marketing Award Brand Experience Award Gold winner 2015
  • The Cogs 2016 Awards Silver Winner
  • Field Marketing Award Brand Experience Award Gold Winner 2012
  • Field Marketing Award Bronze winner 2013
  • IVCA Live come Awards 2013 Winner
  • The Drum UK Event Awards: Award Winner 2015
  • The Cogs Awards For the People that make it Work Staffing Winner 2013
  • Field Marketing Award Brand Experience Award Silver Winner 2013
  • Event 100 Club 2013
  • Event 100 Club

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