Client:

Live Nation

Brand:

Black XS

Activity Summary:

The worlds largest live entertainment company, Live Nation created a multi-sensory experience to immerse wireless festival guests into the world of the perfume brand Black XS. A 360-degree photo both activity was implemented at the festival where attendees of the festival had the opportunity to experience Black XS while taking photos that were instantly accessible to share on social media by participants.

Kru Solution:

We provided two event managers and six brand ambassadors to host the 360-degree photo event.

Echoing the brief we ensured that the brand ambassadors embodied the brands rock and roll identity and values which in turn amplified the guests festival experience.

Results

Mass sharing on social media of photographs captured by the 360 camera.

9,000 scented wristbands distributed.

Exceeded KPI of 11,200 guests visits activation areaa with 11,200 fragrance spritzes.

  • Field Marketing Award Brand Experience Award Gold winner 2015
  • Event 100 Club 2013
  • Event Awards Winner 2016
  • Field Marketing Award Brand Experience Award Gold Winner 2012
  • Field Marketing Award Brand Experience Award Silver Winner 2013
  • Field Marketing Award Bronze winner 2013
  • The Cogs Awards For the People that make it Work Staffing Winner 2013
  • The Cogs 2016 Awards Silver Winner
  • IVCA Live come Awards 2013 Winner
  • Field Marketing Award Brand Experience Award Bronze winner 2014
  • Event 100 Club
  • The Drum UK Event Awards: Award Winner 2015

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