Client:

Live & Breathe

Brand:

Birds Eye

Activity Summary:

Integrated marketing agency, Live & Breathe devised a five month UK sampling road show to launch Birds Eye new ‘Stir your Senses’ campaign. The agency was looking for a staffing partner to provide a full staffing service.

Kru Solution:

Kru Live are delivering a team of brand ambassadors and one core event manager over 107 sampling live days and 577 staffing days.

The full staffing service consists of:

  • Recruitment
  • Training
  • Incentivising
  • Daily reporting
  • All logistics surrounding campaign which includes accommodation, uniform & travel

Results

34 stores covered

292,570 shoppers approached  (161% of our target)

301,668 samples distributed (116% of our target)

  • Field Marketing Award Brand Experience Award Gold winner 2015
  • Event 100 Club
  • Field Marketing Award Brand Experience Award Bronze winner 2014
  • Field Marketing Award Bronze winner 2013
  • The Cogs 2016 Awards Silver Winner
  • The Cogs Awards For the People that make it Work Staffing Winner 2013
  • The Drum UK Event Awards: Award Winner 2015
  • Field Marketing Award Brand Experience Award Silver Winner 2013
  • Field Marketing Award Brand Experience Award Gold Winner 2012
  • IVCA Live come Awards 2013 Winner
  • Event Awards Winner 2016
  • Event 100 Club 2013

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By ticking this box, you agree that we can store and use your data to communicate with you. We will never pass on your information to other organisations. You can review our privacy policy here.