Client:
Live & Breathe
Brand:
Birds Eye
Activity Summary:
Integrated marketing agency, Live & Breathe devised a five month UK sampling road show to launch Birds Eye new ‘Stir your Senses’ campaign. The agency was looking for a staffing partner to provide a full staffing service.
Kru Solution:
Kru Live are delivering a team of brand ambassadors and one core event manager over 107 sampling live days and 577 staffing days.
The full staffing service consists of:
- Recruitment
- Training
- Incentivising
- Daily reporting
- All logistics surrounding campaign which includes accommodation, uniform & travel
Results
34 stores covered
292,570 shoppers approached (161% of our target)
301,668 samples distributed (116% of our target)
