Live & Breathe
Integrated marketing agency, Live & Breathe devised a five month UK sampling road show to launch Birds Eye new ‘Stir your Senses’ campaign. The agency was looking for a staffing partner to provide a full staffing service.
Kru Live are delivering a team of brand ambassadors and one core event manager over 107 sampling live days and 577 staffing days.
The full staffing service consists of:
- Daily reporting
- All logistics surrounding campaign which includes accommodation, uniform & travel
34 stores covered
292,570 shoppers approached (161% of our target)
301,668 samples distributed (116% of our target)