About

Our Philosophy

At KRU Live, we believe in the experience. It is at the core of everything we do, from the exceptional experience we provide to our staff and clients, to the 'WOW' experience our teams deliver on site.

Our passion for delivering an unrivalled experience extends through to our on-site teams. We strive to provide provide well-trained, event-conscious and relevant Brand Ambassadors that are enthusiastic, engaging and create memorable experiences for their audience. They have the power to influence, engage and deliver the required results for any campaign: they are the experience.

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Our Story

Founded in 2005, Kru Live was formed to introduce a different set of values to the industry – values that offer a service of excellence to both staff and clients alike; those that make the difference between an ‘okay’ campaign and a ‘fantastic’ campaign. Thorough and detailed briefings, timely and fair pay systems and regular communication are what we believe makes KRU Live stand out from the rest.

In 2013, Kru Talent International was formed. Born out of an increase in client demand for more theatre to be incorporated into live events, we specialise in unique acts, commissioned pieces, performers, celebrity hosts and presenters. Our sweet spot is in large scale immersive events and fan engagement.

In 2014, we launched The Staffing & Entertainment Collective, spanning 34 countries. Recent international activations on the global stage include pan European tours with Reebok, Footlocker, Taylor Swift, Salesforce and PlayStation.

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We deliver multi award winning teams worldwide.

We have delivered Millions of memorable consumer engagements.

We work on many of the country’s most prestigious events and promotional campaigns.

You're In Good Company

Benefits of Partnering with Kru Live for Your Event Staffing Needs

Staffing is one of the most crucial components of an event. From ensuring seamless execution and logistics to creating memorable experiences, having the right staff is essential. When you choose Kru Live for your event or activation, we don’t just

Kru Live's Commitment to a Greener Future

In a world where environmental consciousness is no longer a choice but an imperative, here at Kru Live, we are keen to lead the way in the staffing industry by putting sustainability high on our agenda. Our commitment to a greener future is

A Day in the Life; Saskia Pinder-Young, Account Manager

What is your role in the business, and what are your main responsibilities? I am an Account Manager at Kru and I’ve been in the role since 2021. Over the course of the last 2 years with Kru, I've had the privilege of working on a diverse range of

Best Practices for Building a Diverse and Inclusive Team

Diversity and inclusion are not just buzzwords, but key aspects of a successful and innovative business. A diverse and inclusive team brings together varied perspectives, experiences and talent, which ultimately results in increased creativity and

The Kru Promise: what it means to our clients

At Kru Live, we're more than just a global staffing agency; we are your partner in success. Our commitment to delivering exceptional service and results is at the heart of everything we do, and that is why we created The Kru Promise. So, what does

A Day in the Life: Anthony Lees, Group Account Director

What is your role in the business, and what are your main responsibilities? As Group Account Director, my role is to oversee the account management team and ensure the smooth running of all client accounts and activations. I work closely with all

What does the Kru Live in-house, brand training look like?

At Kru Live, our in-house brand training is an integral part of our process to ensure top-notch performance and exceptional results at every activation. Even before we embark on the training journey, our meticulous recruitment process plays a

The human touch: Why AI can never replace people in client engagement

Recently, our newsfeeds have been inundated with discussions and promotions about AI's intelligence and its potential to revolutionise various industries. Whether that is news articles highlighting AI breakthroughs or advertising campaigns

A Day in the Life: Audrey Simmons, Head of Region

What is your role in the business, and what are your main responsibilities? In my role as Head of Region, I am responsible for the overall performance of the Asia Pacific region. This includes setting and delivering the regional strategy, managing

What Makes a Global Staffing Agency Stand Out in 2023?

Finding the right talent for your campaign or activation is crucial. When it comes to executing a campaign, having the right staff on the ground can be make or break - and with so many agencies popping up across the country and internationally, we

A Day in the Life: Sarah Porter, Client Relationship Director

What is your role in the business, and what are your main responsibilities? Client Relationship Director - that means I am responsible for building and maintaining strong relationships with our clients, understanding their needs and ensuring that

Why We Hate the Term 'Promo Staff'

The term 'promo staff' has been widely used in the industry for years and continues to be used today and has acquired negative connotations. For us, it conjures images of disinterested staff members, clad in branded t-shirts, who lack knowledge

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Kru have been really helpful in making our product demonstrations a success. They respond to last minute requests excellently and are always keeping me in the loop. Kru have been able to deliver excellent results and have made the training process really simple too

Sodastream

We have worked with the Kru team for over a year now with Oculus and I can honestly say that they are a key part of the team, they are always reliable, easy to get hold of at any time and never come to us with an issue that doesn’t have a solution. The campaign has been managed brilliantly with great staff and coverage from the field team. Not only do they manage and motivate staff well but also come to us with solutions in a professional and timely manner.

Jack Morton Worldwide

“We set Kru Live the very challenging task of delivering a range of ambassadors across a variety of projects, in 13 cities across the UK over a very busy and competitive 6 week event period, and we were very pleased with the results! The Kru Live team became the face of the DHL brand, so selection and training was paramount and we worked well together to make that happen. I was very impressed by the casting days, and the video entries were a really great way for us to be involved with selection which built a level of comfort early on in the process, and their systems made the on the day management much more efficient. Kru Live have become a trusted partner and we continue to collaborate and work with Kru Live on all our current and future events”.

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team@krulive.com

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Find Us

2 Leathermarket St,
London,
SE1 3HN

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Kru Live HK Limited,
801-2 Tung Hip Commercial Building,
244-248 Des Voeux Road Central,
HONG KONG

teamhk@krulive.com
+852 5202 2023
WhatsApp: Contact the HK team