Our Philosophy

We believe in the Experience. It is at the core of everything we do. From the exceptional experience we pride ourselves on giving our staff and clients alike, to the 'WOW' experience our teams deliver on site. 

We believe in event-savvy, brand-relevant Ambassadors. Those who enable brands to communicate directly with their audience through a shared, live experience.  Our Ambassadors are responsible for creating memorable experiences that have the power to influence, to engage and to deliver results from a campaign. They are highly professional and understand the wider objectives surrounding every activity.

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Our Story

Founded in 2005, Kru Live was formed to introduce a different set of values to the industry – values that offer a service of excellence to both staff and clients alike; those that make the difference between an ‘okay’ campaign and a ‘fantastic’ campaign.

Thorough and detailed briefings, timely and fair pay systems and regular communication are the things that we, and the best field staff in the industry feel are what makes a specialist agency stand out from the rest.

In 2013 Kru Talent International was formed. Kru Talent is our entertainment and speaker offering born out of an increase in client demand for more theatre to be incorporated into live events. We specialise in unique acts, commissioned pieces, performers, celebrity hosts and presenters. Our sweet spot is in large scale immersive events and fan engagement.

The Staffing & Entertainment Collective is our global network we founded in 2014 which spans 34 countries. Recent international activations on the global stage include pan European tours with Reebok, Footlocker, Taylor Swift, Salesforce and PlayStation.

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We deliver multi award winning teams worldwide.

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We have delivered Millions of memorable consumer engagements.

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We work on many of the country’s most prestigious events and promotional campaigns.

You're In Good Company

A-Z of Staffing & Entertainment – K is for… Kru!

Wednesday 4th May What else could K be for than drum roll please….. KRU! As a celebration of our letter; the letter K, we have compiled a list of facts and things that after 11 years you may not know about us. Enjoy! Many of the team in the

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Kru Live’s sampling road show tests the nation asking ‘can you handle it?’

Wednesday 2nd October 1 IN 5 BRITS THINK THEY’RE ‘WELL HARD’ WHEN IT COMES TO SPICY FOOD On behalf of Greggs and Havas PR UK, Kru Live’s team goes on tour. Brits are a nation of scaredy cats when it comes to spice with only 1 in 5 believing

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Kru Live have been appointed as Rekorderlig’s promotional staffing and sampling agency following a competitive pitch process

Wednesday 16th October Kru Live have been appointed as Rekorderlig’s promotional staffing and sampling agency following a competitive pitch process The appointment follows a rigorous review process which began in the summer and included a number

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Kru Talent International bring their showcase to life at Beaufort House Chelsea

Thursday 21st April Kru Talent International took over Beaufort House on Tuesday (April 19th) for a spectacular evening of interactive entertainment and networking. Guests were invited to discover a selection of Kru Talent’s finest handpicked

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Promotional and event staffing specialists Kru Live were proud to have been selected by Flourish Creative to deliver high calibre hosts at a major event for Google-owned YouTube

Monday 4th November Promotional and event staffing specialists Kru Live were proud to have been selected by Flourish Creative to deliver high calibre hosts at a major event for Google-owned YouTube. YouTube Brandcast celebrated the scale and

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Everything you need to know about Destination Management

Wednesday 20th April If you work in the tourism industry, you likely already know how vital it is to effectively get the word out about what you offer. Ultimately, what you are offering, more than anything else, is a destination – a specific part

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JOIN KRU LIVE AGENCY TEAM:

Thursday 22nd August We are currently recruiting for: Account Manager to become part of our core team. You will be working with the UK’s leading event, advertising, marketing and PR agencies -delivering activity at some of the most exciting

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The Importance of Having a Brand Ambassador

Tuesday 19th April   Even if you’re familiar with what a brand ambassador is, you might wonder why you really need one. However, when it comes to live events, there are unique merits of a brand ambassador that can be too easy to overlook. Here

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The Best Team-Building Events for your Business

Friday 15th April A harmonious workforce is crucial to the success of any business – they need to be able to trust each other and work together effectively. Team-building exercises and events help bring employees together to create a healthier

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Blog – KruLive celebrate their partner agency’s 5th anniversary in Porto

My fiancée & I were kindly invited by our partner agency in Portugal to attend their 5 year anniversary party in the wonderful city of Porto. Flying over from Gatwick on Friday afternoon, we were greeted by a driver organised by our partner to

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A Step by Step Guide to Choosing Correct Staff for your Event

Friday 15th April There are many different aspects to take care of when organising an event – and with our considerable experience of helping with events for various companies and organisations, we are certainly in a position to know! However,

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GiveSmart award Kru Live with three year contract

Friday 15th April GiveSmart appoint independent staffing agency Kru Live as their sole partner in a three year agreement. GiveSmart is a full service fundraising solution for electronic bidding, donating and voting at fundraising events, balls,

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Kru have been really helpful in making our product demonstrations a success. They respond to last minute requests excellently and are always keeping me in the loop. Kru have been able to deliver excellent results and have made the training process really simple too

Sodastream

We have worked with the Kru team for over a year now with Oculus and I can honestly say that they are a key part of the team, they are always reliable, easy to get hold of at any time and never come to us with an issue that doesn’t have a solution. The campaign has been managed brilliantly with great staff and coverage from the field team. Not only do they manage and motivate staff well but also come to us with solutions in a professional and timely manner.

Jack Morton Worldwide

“We set Kru Live the very challenging task of delivering a range of ambassadors across a variety of projects, in 13 cities across the UK over a very busy and competitive 6 week event period, and we were very pleased with the results! The Kru Live team became the face of the DHL brand, so selection and training was paramount and we worked well together to make that happen. I was very impressed by the casting days, and the video entries were a really great way for us to be involved with selection which built a level of comfort early on in the process, and their systems made the on the day management much more efficient. Kru Live have become a trusted partner and we continue to collaborate and work with Kru Live on all our current and future events”.

Bright Partnerships

  • IVCA Live come Awards 2013 Winner
  • Highly Commended - Staffing Agency of the Year 2019
  • Event 100 Club
  • Field Marketing Award Brand Experience Award Gold winner 2015
  • The Drum UK Event Awards: Award Winner 2015
  • Event Awards Winner 2016
  • Field Marketing Award Bronze winner 2013
  • Field Marketing Award Brand Experience Award Silver Winner 2013
  • The Cogs 2016 Awards Silver Winner
  • The Cogs Awards For the People that make it Work Staffing Winner 2013
  • Event 100 Club 2013
  • Field Marketing Award Brand Experience Award Gold Winner 2012
  • Field Marketing Award Brand Experience Award Bronze winner 2014

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Contact Us

Email Us

team@krulive.com

Follow us on social media

New Business Enquiries

sarahjane@krulive.com
0208 167 3200

We Operate Globally

hello@tsecollective.com

Staff Enquiries

0203 838 7272

Find Us

Working From_Southwark,
32 Blackfriars Road,
London,
SE1 9PB

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By ticking this box, you agree that we can store and use your data to communicate with you. We will never pass on your information to other organisations. You can review our privacy policy here.